Lead Professional, Energy Jordan London/West

4 days ago

London, UK, United Kingdom myGwork Full time

This job is with Nike, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.

WHO YOU'LL WORK WITH

You'll report to the London/UK Marketing Director, Jordan Brand with a dotted line report into the EMEA Energy Marketing Director, EMEA Brand. This role requires consistent collaboration with diverse teams including Jordan/Nike Global and other Geography partner experts across digital marketing, influencer, wholesale, data science, paid media, creative, geo and city teams. This is a team sport and will require consistent collaboration, partnership and buy in with critical stakeholder groups to effectively lead the consumer offense across the geography.

WHO WE ARE LOOKING FOR

In Jordan Brand, we believe there is greatness in everyone. Our mission is to inspire & unleash personal greatness across every corner of the world and if we do this, we believe we'll unify and elevate our 'community of greatness' to change the world for the better. With our deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness.

The ideal candidate will be the next London/UK Lead Professional of Energy Marketing, activating EMEA Jordan Brand strategies into city-right seasonal plans. This person will redefine what Jordan means to the London consumer, influencing key brand moments that drive brand strength and resonate with the London boutique and neighborhood consumer. We seek someone who understands our most discerning consumer and what influences them, knows how to unlock and execute partnerships within the world of culture, capable of creating innovative solutions and pushing the brand into new territories through disruptive marketing plans and cultural partnerships.

Key Skills:

  • Proven track record of developing and executing breakthrough cultural marketing campaigns

  • Established network of relationships with influential cultural catalysts in London (entertainment, music, fashion, art, design) and clear ability to translate these into mutually beneficial partnerships ​​

  • Strategic expertise in creating and implementing energy marketing initiatives that drive measurable impact

  • Demonstrated success in building and managing high-impact cultural partnerships

  • Strong creative vision with ability to translate cultural insights into innovative marketing concepts

  • Exceptional project management skills with experience leading cross-functional teams

  • Deep understanding of London's youth culture movements and their commercial application

Jordan Brand Attributes:

  • Understanding of Jordan Brand's unique history and heritage in basketball culture

  • Core understanding of Jordan Brand's current role in London's streetwear culture, both sneaker and apparel trends

  • Deep knowledge of basketball and global football relevance to Gen Z and Gen Alpha consumers

  • Authentic connection to basketball, global football, and streetwear communities

  • Demonstrated ability to build brand awareness and strength in a global city

WHAT YOU'LL WORK ON

As the Energy Marketing Lead, you'll drive the execution of the EMEA energy vision and strategy, bringing in new consumers across all levels. You'll be responsible for seeking, nurturing, and servicing a powerful portfolio of cultural partners in London, translating these relationships into corporate strategies and authentic brand integrations.

Core Responsibilities:

  • Drive execution of EMEA energy vision and strategy through cultural partnerships

  • Build and manage network of cultural relationships across music, fashion, streetwear, and art

  • Architect the Energy Launch product calendar for NHBD and SNKRS product journey

  • Execute field of play integration focusing on energizing sport & authenticating streetwear

  • Develop and implement strategic plans for local energy partnerships

  • Lead adaptation of branded content, services, and experiences for local relevance

  • Create multiplier maps and clear plans for key energy products and moments

  • Establish and maintain relationships with key account teams and influencers

  • Drive heat, purpose, and awareness through strategic launch tactics

  • Educate teams on industry shifts and cultural movements

  • Manage and optimize budget allocation for maximum impact

Applications will be accepted until end of day November 12th, 2024. Please note that candidates must currently reside in the UK to be considered for this position. Applications from outside the UK will not be accepted.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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