Insights Campaign Manager
1 day ago
We're recruiting a SUPERB position for a client with offices around the UK but this role will suit anyone in the Midlands (Derby, Nottingham, Leicester, Birmingham, Burton on Trent etc) looking for a hybrid (2 or 3 days in the office) opportunity with a huge steer towards insights and analytics. This could really suit someone from an agency background or even from a consultancy where you've acted as an advisory or consultant within insights and data analytics to feed into marketing campaigns.
Our client is a leader in their field and they are looking for a campaign manager to work within a centralised team and to communicate out to the delivering teams insights and data to help influence the marketing / brand / creative campaigns.
You will:
- Use data to provide actionable insights to make recommendations to create the campaigns to the various audiences of the brands
- Evaluate and report back on all data and insights and performance of campaigns to continually tweak activities
- Evaluate the performance of in venue changes (special menus/ events etc)
- Review campaign performance vs group objectives / KPIs and alignment with individual campaign KPIs
- Consolidate and analyse data from various channels (digital, social, email, customer and traditional media)
- Report into various teams across the business - acting like an advisory / consultant / inhouse agency
- Work in a small but well formed team to deliver the campaigns
You will bring:
- Strong data analytics and insights experience
- Confidence to present to wider teams and understand the importance of data analytics for campaign performance
- Be a great story-teller
- Experience can be from a similar industry (B2C - consumer / leisure/ retail / hospitality) or from a sector that has relied heavily on the consultancy / insights / campaign lead background or Agency.
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