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Senior Digital Marketing Manager

2 months ago

London, UK, United Kingdom The Career Agent Full time

The Opportunity

An absolutely fantastic opportunity for a Paid Media professional to join this dynamic fitness software scaleup, in an exciting time in their evolution. Lead Paid Media activity, and collaborate with internals and externals to attract and convert new customers to the software platform.


It’s not one for the faint hearted. You will need to showcase your excellent PPC and Paid Social skillset, as well as your passion for revenue growth. We are looking for a very driven person, passionate about fitness, interested in helping a growing business to succeed.


Report into the Head of Marketing (an absolutely brilliant person) and work closely with a high performing team who are all passionate about the fitness industry. This is the chance to bring your skillset to make a big impact on the business, and take your career to the next level.


The Role

  • Lead budgeting, planning and execution of paid acquisition activities, currently focused on Paid Search and Paid Social (Google, Meta, Instagram, Reddit).
  • Develop and execute the digital acquisition strategy across all channels; paid search, paid social, display, video, with a data-driven approach, and grow the channel mix
  • Manage a performance marketing agency, to ensure delivery against targets.
  • Deliver lead generation growth across key markets (UK, US), while optimising coach conversions through the marketing and sales funnels.
  • Work with the Marketing team to ensure messaging and creative is optimised
  • Analyse and improve the customer journey to drive conversions
  • Work with the business on new product launches
  • Monitor acquisition KPIs through dashboards and reports, ensuring that marketing funnels are healthy and spend is delivering ROI
  • Present the acquisition marketing performance to the business
  • Create a buzz around performance marketing, be a champion for all things performance marketing.


The Person

  • 3-5 years’ experience in media agencies or in house digital marketing roles
  • Record of delivering exceptional digital media performance
  • Google Ads, META and Google Analytics, Digital Marketing funnels, associated metrics and KPIs
  • Passion for health and fitness, ideally with experience in the industry
  • Strong communication skills, both verbal and written
  • Tenacity to pitch your ideas internally to get buy-in and budget
  • Self-starter, solving issues proactively and independently when needed
  • Have the right to work within the UK.


The Details

  • Contract: Permanent
  • Remuneration: Up to £60,000 depending on experience
  • Location: Central London
  • Working: 5 days in the office initially