Head of Admissions

7 days ago

UK, UK, United Kingdom bina Full time

tl;dr

bina, a fast-growing digitally native international school, is looking for an experienced Head of Admissions to lead our sales & admissions team in growing the school >10x times in the next two years. Fully remote.

Please send your CV and CL to ruslan@bina.school with the title “Head of Admissions” in the email.



What is bina

bina is a global, digitally native school for 4-12-year-olds (and their adults). It offers internationally accredited and expert-led education to families who demand more attention, accessibility, and a global perspective. 100+ families trust our flexible, home-based precision education approach in >30 countries. We grew 4.5x YoY and reached $1M ARR in 2024. We expect to grow tenfold in the next 2 years while creating a unique multiplayer learning environment where children and educators from across the globe learn, collaborate, and grow together in real-time daily



What you’ll do


Management of the admission process

  • Take a small share of admission calls to lead by example
  • Ensure the admission process is perfected and accurately practiced from the Intro Call to the Contract Signed stages
  • Monitor key metrics of the admission process: closing time, time from booking to a call, conversions on each step, etc.
  • Create and improve admission and sales materials




Funnel improvement

  • Closely monitor key funnel conversion metrics
  • Develop and manage projects to improve conversion together with the Growth lead




Team management

  • Develop the project management and sales skills of our existing team of 2 full-time admission specialists
  • Hire 3-4 new team members in Q3-Q4 2025




Maintain optimal comms with Family care team

  • Keep the info flow between admissions and family care optimal and up-to-date, ensuring concierge-like quality of service for our customers from the first point of contact




Business development

  • Help our CEO and Growth lead with selected business development projects




KPIs

  • Grow the average conversion from SQL (Sales qualified lead) to Contract Signed by 20%
  • Grow Intro Call attendance rate by 20%+ (together with Growth lead)
  • Average closing time (from booking to contract signed) — analyze historical data and define an improvement goal
  • Ensure high levels of satisfaction for the admission team and other stakeholders




What you’ll bring

  • 3+ years of experience managing B2C inbound sales and admissions teams, with successful projects in funnel improvement and CRM management. We expect many examples and stories on how you improved the sales process or grew conversions with numbers.
  • Experience in admissions for innovative international schools is preferable, but not strictly mandatory. If you feel you’re the right fit in any other way, reach out.
  • Experience in high-growth B2C startups is a big plus, ideally education/impact-focused
  • Strong sales/admission skills of your own: we expect you to set the bar for the team and share expertise with them




What we’ll bring

  • Fully remote and flexible environment: our team members are everywhere from the Pacific Time zone to Asia. Your direct reports are in CET and ET, so being close to these time zones might be convenient.
  • A vibrant, diverse team that is transforming education for students globally (from 35+ countries already)
  • Competitive salary
  • A position at the forefront of global education innovation, with substantial opportunities for growth and impact
  • Working directly with the company’s Partner responsible for Growth and Ops

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