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Senior Brand Manager
3 months ago
We at Dr.Reddy's are committed to providing access to affordable and innovative medicines, driven by our purpose of ‘Good Health Can’t Wait’.
Our products and services are spread across our core businesses of Active Pharmaceutical Ingredients (API), generics, branded generics, biosimilars and over-the-counter pharmaceutical products around the world. We work towards meeting unmet patients needs in the areas of gastro-enterology, cardiovascular, diabetology, oncology, pain management and dermatology.
As a Brand Manager CNS (Central Nervous System) you will,
- Develop and execute marketing strategies for the CNS medical device portfolio, including product positioning, pricing, and promotional activities
- Monitor product life-cycle and make recommendations for product improvements and line extensions
- Analyse market data, customer feedback, and competitor activities to make informed business decisions
- Develop annual marketing plans and budgets in alignment with organizational objectives
- Monitor campaign performance, making necessary adjustments for maximum impact
- Collaborate with the sales team to ensure the successful launch of new products and sales support tools.
- Build and nurture relationships with key opinion leaders, clinicians, patient groups, and other stakeholders within the CNS community
- Provide regular reports to management with insights, recommendations, and results
To be Successful you need,
- Good understanding of the CNS field
- Previous experience as brand manager in pharma, medical devices or other connected areas
- Analytical and data-driven with proficiency in market research and analysis
- Demonstrated ability to develop and execute marketing plans and strategies.