Senior Social
4 weeks ago
This role as a Senior Content Manager EMEA involves building and executing a content marketing strategy across social media, websites, and digital platforms, with the goal of boosting brand visibility and engagement throughout Europe. Here’s a summary of key responsibilities and expectations:
Core Responsibilities:
Content Marketing Strategy:
- Develop and drive the content strategy across Europe, focusing on social platforms and digital channels.
- Align content efforts with brand plans and ensure seamless collaboration with other departments.
- Manage and optimize the website as a content hub, including CRM and SEO initiatives.
Creativity & Innovation:
- Lead with creative ideas, bringing bold, standout marketing concepts to life.
- Innovate social and influencer marketing strategies, finding unique ways to amplify brand initiatives and disrupt traditional approaches.
Social Media & Influencer Management:
- Oversee the Social Media Manager and freelancers across Europe to grow the social presence (TikTok, Instagram, YouTube, LinkedIn).
- Manage community interactions, seek stunt opportunities, and maintain brand voice across platforms.
- Supervise influencer partnerships and grassroots seeding initiatives to build strong brand advocacy.
Collaboration & Brand Alignment:
- Act as a key representative for brand consistency in all digital and content initiatives.
- Work closely with the Trade Marketing Manager to ensure alignment with brand guidelines and maintain a strong online presence.
Performance Measurement:
- Define and track KPIs for content performance, delivering clear, data-driven monthly reports.
- Optimize budgets and provide recommendations to maximize the impact of investments.
Required Skills & Experience:
- 4+ years in content marketing or growth roles (brand, creative agency, or DTC).
- Strong cross-functional collaboration skills to ensure alignment with brand and creative teams.
- Deep understanding of social media trends, consumer preferences, and long-term brand-building strategies.
- Leadership abilities to guide a team and innovate in a dynamic market.
- Proficient in MS 365 Suite and knowledgeable about legal regulations for online content.
This role demands both creativity and strategic oversight, with a focus on fostering brand engagement and innovation across digital platforms in Europe.
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