Business Development Executive
3 days ago
E-commerce is rapidly growing and redefining the way we shop and buy. In the online space, it is critical that we, along with our reseller partners, are pushing innovation and best practices for our products and optimizing the online shopping experience in the age of the endless “digital shelf.”
This role is part of a team of experts and sales professionals who are driving digital best practices and accelerating our e-commerce sales with our largest reseller partners. This will be a critical role within the Digital Business Development team in the Northwest Europe market. Successful candidates will require strong analytical skills and the ability to collaborate across organizations to drive results.
Roles and Responsibilities:
- In partnership with Sales, Marketing, and Category teams, strengthen our existing online business with key Channel Partners.
- Analyze and understand partner online platforms and execute key optimizations and recommendations to improve online sales of our products. Drive improvements in the overall customer experience on Product Detail Pages, maximize product visibility in onsite and offsite search, and identify and execute Conversion Rate Optimization opportunities.
- Work closely with retailer/reseller marketing teams to achieve SEO and UGC objectives.
- Conduct keyword research to identify opportunities for ranking improvement.
- Produce performance reports and lead content optimization efforts.
- Analyze website architecture and on-page elements to identify areas for improvement.
- Monitor competitor activity and develop strategies to stay ahead in SERPs.
- Stay updated on developments in SEO and SEM.
- Measure the success of SEO and UGC campaigns and assess ROI.
- Maintain a firm understanding of our products and stay up to date with digital industry knowledge.
Skills/Knowledge:
- Bachelor’s degree in marketing, digital marketing, communications, public relations, or a related field.
- Experience providing hands-on analysis and recommendations in e-commerce sales, business analysis, web/digital analytics, and reporting.
- Applied knowledge of digital marketing tools (like Google Analytics, Google Search Console, SEM Rush, Ahrefs, or similar).
- Applied knowledge of SEO, SEM, and other digital marketing techniques.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Experience with HTML coding techniques.
- Understanding of web design and site structures.
- Excellent written and verbal communication skills with problem-solving acumen.
- Knowledge or interest in social media platforms (Facebook, Instagram, TikTok, Buffer, and Hootsuite).
Personal Attributes:
- Self-motivated: actively seeks opportunities to add value.
- Driven to achieve: takes ownership of timely success and personal skill development.
- Resourceful: finds and provides solutions using own initiative.
- Curious: continually seeks innovative ways to deliver value.
- Strong attention to detail with time-management and organizational skills.
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