Marketing Manager

1 month ago

London, UK, United Kingdom The Digital Recruitment Company Full time

Senior Marketing Manager

Job Type: Permanent

Salary: DOE+ bonus + great benefits

Location: London + WFH

Consultant: Rosie Whelan


The Organisation:

Digital Recruitment Company are currently with a global financial organisation who is redefining the life insurance and individual savings industry across the U.S., Canada and UK by enriching the lives, communities, and overall well-being of its members. Agents and members alike appreciate the turnkey-decisioned product offerings and end-to-end digitized processes that make it easy to get life insurance without traditional medical exams. State-of-the-art mobile tools help agents deliver tailored plans to prospective and current members. This role is going to play a huge role in their digitalisation within the UK.


The Role:

As our clients ‘Senior Marketing Manager’ you’ll be responsible for supporting the Operational Marketing Lead in engaging and retaining existing customers, to grow value from our existing customer relationships, and to support new customer acquisition.


You will be a well-rounded marketing professional ideally experienced in Financial Services marketing. You’ll have a broad range of experience across the marketing mix, including email and direct mail communications, social media, website and online platforms and sales support materials. Importantly, you’ll be open to embracing new ideas, keen to learn and passionate about driving improvements for customer engagement. You will understand how today’s customers interact across channels and be able to create and optimise integrated customer communications.


The role holder will have strong planning and organisational skills to and manage marketing implementation programmes from inception to analysis of conclusions - and have proven experience managing work/projects to meet agreed timelines. You’ll be able to present plans and results succinctly and at the right level for the stakeholder audience.


Digital experience is key, as this role will be responsible for managing and optimising our customer website and optimising customer journeys (supported by our IT team) within our logged-in customer platform.


Passionate about our customers and naturally curious about how they want to engage with us, you’ll use customer insight to help guide our marketing and customer engagement to be tailored to our customer segments. Our purpose, membership benefits and community work will be leveraged to support customer engagement and retention.


This role will include managing of a Marketing Specialist, supporting them with their work priorities, coaching decision making and ensure a high quality of output, as well as collaborating with the Marketing team to achieve the Marketing teams objectives.


Responsibilities:

  • Understand the business strategy and objectives and how they relate to the marketing and customer engagement priorities
  • Support the marketing and customer engagement delivery plans that meet the agreed priorities for Marketing, to drive customer retention and grow value (e.g. increase customer relationships, new product sales, additional AUM, supporting new launches)
  • Line management of a marketing specialist and support their development
  • Deputise for the Operational Marketing Lead when on annual leave or other periods of absence.
  • Manage the workflows through the team to deliver quality output to agreed timescales, ensuring appropriate stakeholder engagement and sign-off
  • Ensure all activities have clear briefs that meet objectives, measurable KPI’s and data briefs to draw robust conclusions on activity
  • Monitor competitor and industry landscape for new ideas and best practice, to bring the best of the outside into Foresters in practical ways
  • Work closely with other teams and stakeholders across the business to help solve problems and create seamless customer experiences
  • Be proactive and open-minded to new opportunities and ways of doing things, helping to spot areas to improve and gaps to fill to drive customer and commercial benefits
  • Keep up to date with industry regulation and the role Marketing plays in ensuring Foresters stay compliant - including how customer communications can support customers to achieve good customer outcomes under Consumer Duty
  • Present work and recommendations in an engaging and easily understandable way


Experience:

  • Marketing in a regulated environment
  • Creating customer marketing and communications across a variety of channels (DM, email, social etc)
  • Experience of running a website and creating great online and multi-channel customer journeys
  • Using data (marketing, digital and commercial) to draw accurate conclusions to inform decisions
  • Building and delivering marketing plans that achieve tangible and measurable commercial results
  • Cross-functional thinking and working - building relationships across multiple teams and being proactive around working with others across an organisation
  • Using strong organisational skills to manage projects to timelines
  • Being creative in developing ideas and problem solving – making things happen
  • Clearly presenting ideas and recommendations
  • People management and developing individuals

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