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Digital Marketing Executive

4 months ago

UK, UK, United Kingdom Intellect Group Full time

Job Title: Digital Marketing Executive

Location: Remote (UK Based)

Salary: £25,000+ DOE


About Us: My client is a global leader in travel representation, delivering comprehensive sales and marketing solutions to travel brands worldwide. With a presence in over 60 countries, they provide unparalleled market penetration and strategic partnerships that help their clients achieve their business objectives. Their mission is to connect travel brands with their customers through innovative marketing strategies and exceptional service.


Job Description:

They are seeking a dynamic and results-driven Digital Marketing Executive to join the team. The ideal candidate will be passionate about travel and have a proven track record in developing and executing digital marketing campaigns. As a Digital Marketing Executive, you will play a crucial role in enhancing the online presence, driving traffic to the website, and generating leads for our clients.


Key Responsibilities:


Digital Strategy and Execution:

  • Develop and implement digital marketing strategies to promote services and client brands.
  • Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.


Content Creation and Management:

  • Create engaging and high-quality content for various digital platforms, including website, blog, social media, and email newsletters.
  • Manage social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.


Analytics and Reporting:

  • Monitor, analyse, and report on the performance of all digital marketing campaigns.
  • Use data-driven insights to optimise campaigns for better performance and ROI.
  • Conduct market research and competitor analysis to identify trends and opportunities.


SEO and SEM:

  • Implement and manage SEO strategies to improve organic search rankings and drive traffic to the website.
  • Manage paid search campaigns (Google Ads, Bing Ads) and optimize for maximum ROI.


Email Marketing:

  • Develop and execute email marketing campaigns to nurture leads and engage with existing customers.
  • Segment email lists and personalize email content to improve engagement and conversion rates.


Collaboration and Coordination:

  • Work closely with internal teams, including sales, creative, and IT, to ensure cohesive and integrated marketing efforts.


Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 1+ years of experience in digital marketing, preferably within the travel industry.
  • Strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
  • Proficiency in using marketing tools and platforms, such as Google Analytics, Google Ads, SEO tools, and email marketing software.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong analytical skills and attention to detail.


What We Offer:

  • Private Health Insurance for you and your immediate family.
  • 24 Days Holliday Plus Bank Holidays
  • Private Pension Scheme
  • Opportunities for professional growth and development.
  • The chance to work with a diverse and global team.
  • The opportunity to make a significant impact on the travel industry.