Digital Marketing Executive
2 months ago
Company Description
Toolden is a rapidly growing supplier of Power Tools and accessories in the UK. Its focus is on cost-effective solutions and efficient delivery for the best shopping experience. Founded by a team with over 50 years of industry experience, Toolden partners with major manufacturers to offer the highest-quality tools in the UK.
Role Description
We are recruiting for a Digital Marketing Executive who is looking for the next step in their career to join our dynamic digital marketing team.
Do you have the passion and ambition to work in a fast-paced digital environment within the professional tools and home improvement sectors? Can you create and manage multiple campaigns across a variety of digital platforms?
As our Digital Marketing Executive, you will be responsible for all day-to-day digital activity for our websites and marketplaces. The role will focus on content creation and optimization, Social Media, and Email Marketing.
Responsibilities
· Optimise the website content daily by improving existing landing pages and categories.
· Data Formatting and Processing.
· Provide online sales analysis, prepare sales and traffic reports and ensure all information, including product data and website content is current and up to date.
· Design content strategies based on competitive landscape, SEO research, trends, and insights.
· Monitor, analyse and report back on the performance.
· Use digital tracking tools to provide insights, performance data and analysis.
· Work closely with our wider team to ensure a cohesive digital approach.
· Understand SEO and its commercial impact.
Essential Skills
· Experience of strategic and operational SEO management and optimisation, including content, on-site, outreach and technical SEO strategies.
· Ability to understand and execute core SEO best practice, with proven experience in successful SEO campaigns.
· Knowledge of SEO Tools, including Google Search Console, Google Analytics SEMrush/Ahrefs, Screaming Frog, Semrush
· Expert in Google Analytics and other analytics tools.
· Solid understanding of various Content Management Systems (CMS).
· Excellent written and spoken skills with the ability to confidently communicate strategy plans to clients, colleagues, and external agencies.
· Data driven mindset with the ability to work both independently and as part of a team.
· The ability to analyse performance and act on opportunities.
· Aptitude for problem-solving and lateral thinking
· Meticulous attention to detail
· Fantastic time management with the ability to work to deadlines and ensure workflow management.
· Experience running Digital PR and/or link building campaigns.
· Basic web development knowledge (HTML and CSS knowledge beneficial)
· Experience with Microsoft Excel.
· Basic experience with Adobe Photoshop
What You Get from Us
· Competitive salary
· Team incentives and outings
· Matched contribution pension scheme
· 28 days paid holiday
· Staff discount on Toolden products
Closing Date: 5th of August 2024
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