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Customer Marketing Manager

4 months ago

England, UK, United Kingdom BP DRINKS Full time

JOB DESCRIPTION - 10 month FTC

Your role as Customer Marketing Manager

  • Be the front-line marketing contact for key external customers.
  • Creation and delivery of the Annual marketing execution plan for external on-trade customers across all beer brands.
  • Delivery of key marketing execution materials for both in outlet activation and digital/social/on-line.
  • Working alongside category and insights functions to create impactful sell in stories and customer presentations to help drive products distribution and sales.
  • Work Closely with the brand team to help shape brand marketing plans into consumer and trade facing Customer marketing plans. Ensure the key brand messages operate through the line while being mindful of the core on trade objectives.
  • Manage the relationship with external agencies who provide creative design, print, point of sale and distribution.
  • Responsible for managing the customer marketing budget for your area. Ensuring accurate forecasting and ongoing review to ensure activities are driving a return on investment.

What you’ll bring…

  • Effectively manage the on-trade customer marketing budget providing accurate forecasting and ensuring key activity delivers a return on investment.
  • Experience in managing and forecasting budgets would be beneficial.
  • The role requires close working relationships with all members of the team including the National Account Sales Team and leaders of the key internal support teams so ability to work across teams and lead cross functional project groups is crucial.
  • The Role will also have an active part in Customer Management for key accounts so the ideal candidate should be able to demonstrate customer first front line relationship skills.