Senior Marketing Executive

3 weeks ago

London, UK, United Kingdom Illuminate Recruitment Ltd Full time

We are delighted to be working with one of our longest-standing clients as they continue to grow and now have another exciting new position within their marketing team. This organisation is dedicated to the personal development of senior HR professionals and improving the effectiveness of HR functions. With a team of approximately 30 employees, they serve the HR community through multiple businesses focused on membership, training, and research.



Why do we need your help?


As a Senior Marketing Executive, you will be pivotal in developing and implementing comprehensive marketing strategies to strengthen their market presence and help achieve business goals. You will collaborate with cross-functional teams using various marketing channels to generate new business leads, hit enrolment/revenue targets, and support member retention.


What will you be responsible for?


Strategic Planning

- Develop and implement comprehensive and aligned strategic marketing and communications plans to achieve the company's lead and revenue-generating business goals.


Campaign Execution

- Oversee and support the execution of marketing campaigns with a focus on non-member lead generation and enrolments for learning courses and programmes.

- Monitor campaign performance and make necessary improvements to ensure the achievement of marketing objectives.


Data Management

- Maintain and grow the non-member database on HubSpot.

- Support the maintenance, research, and updating of non-member data.

- Effectively segment and target non-member data, identifying key prospects for campaigns.


Analysis, Reporting, and Optimisation

- Monitor campaign performance metrics and utilise insights to optimise future campaigns for better engagement and conversions.

- Support Marketing Manager and Executive team in tracking, analysing, and reporting on campaigns for weekly, monthly, and ad hoc reporting.


Copywriting

- Produce and support in the review and sign-off of compelling and high-converting copy for marketing collateral.


Website Maintenance

- Support website updates, ensuring content is accurate, SEO-friendly, and optimised for user engagement while adhering to corporate brand guidelines.


Social Media Management

- Work with the Marketing Manager and Content Marketing Executive to develop and implement social media content strategies to increase brand awareness, engagement, and audience growth.


What skills, knowledge and experience will you need to thrive in your new role?


- Proven experience in marketing, lead generation, and copywriting.

- Experience with database management and segmentation.

- Exceptional writing and editing skills with a keen eye for detail.

- Strong organisational skills and the ability to manage multiple projects simultaneously to tight deadlines.

- Proficiency in social media management and content scheduling tools.

- A creative mindset with the ability to generate innovative ideas.



Education and Experience

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.

- A minimum of 4 years of experience in marketing roles, with demonstrable experience in lead generation, copywriting, and producing and executing marketing strategies.

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