Paid Media Director

3 weeks ago

London UK, UK, United Kingdom ThisThat Full time

We are seeking a highly skilled and experienced Paid Media Director to lead our Paid Media team. As a company utilising various Ads Managers and DSPs to gather millions of opinions, the ideal candidate will have a proven track record of managing a high volume of client work, likely from a background in a startup or within the Influencer marketing space. This role requires an exceptional understanding of the paid media landscape and processes, a strong analytical mindset, a passion for data-driven decision-making, and the ability to cultivate a performance-driven culture within the team.


KEY RESPONSIBILITIES:

  • Strategic Leadership: Lead and manage the Paid Media team, which gathers survey responses through social ads. Ensuring the successful execution of paid media activity across all digital channels (primarily Instagram and TikTok).
  • Client Management: You must be comfortable dealing with a high volume of client queries in a calm and professional manner.
  • Analytical Excellence: Utilise strong analytical skills to interpret complex data sets, identify trends, and make data-driven recommendations to optimize data collection via paid media.
  • Performance-Driven Culture: Foster a culture focused on performance and results, setting clear goals and KPIs, and implementing strategies to optimise the volume and quality of data collected - ensuring harmony between the volume and quality of data collected and analyzed.
  • Cross-Functional Collaboration: Work closely with other departments, including Insight, Client Strategy, Sales, and the wider Product team.
  • Innovation & Optimization: Continuously explore and implement new strategies and technologies to improve data collection performance and efficiency.


WHO ARE YOU:

  • 8+ years' experience running and managing paid media campaigns
  • Hands-on experience across all major digital channels such as Paid Social, Programmatic, Paid Search, and display.
  • Must be able to field and manage client queries and campaign issues in a calm and respectful manner
  • Exceptional leadership capabilities, with a focus on team development, scalability, and achieving organizational goals.
  • Data-driven decision-maker with experience using data insights to make informed decisions and refine strategies.
  • Demonstrated ability to approach business challenges with creativity, innovation, and a results-oriented mindset.


WHY JOIN:

  • You’ll be at the forefront of innovation shaping a fast-growing industry
  • Share Options: Benefit from ThisThat's success
  • The best machine to do your work: a MacBook Air
  • Paid Holidays: 28 days paid holiday plus bank holidays
  • Hybrid & flexible working (working from the office 3 x per week) - and dogs are welcome at our Shoreditch office
  • Wellbeing Package: Support for your health and happiness
  • Regular (optional) socials and charity away days


BIT ABOUT THISTHAT

ThisThat is a data company empowering advertisers to answer three simple questions; what happened, why it happened and what to do next to grow ROI. Born in social, moving beyond influencer, ThisThat has set the new gold standard for measurement. Making it easy and enjoyable to prove the true impact of your campaigns, extracting rich insights from communities who see your ads in real-time. All powered by tech that is rewriting best-in-class.


Salary range: £75k-£85k


Please read before applying

You need to understand that ThisThat is an early-stage startup in its hyper-growth period. We run a lean, fast, and agile operation while delivering stellar work. We take our work, but not ourselves, very seriously and often roll up our sleeves to go the extra mile and deliver. This role isn’t for everyone - we need individuals who thrive under pressure and take accountability. While you’ll be working with an incredibly talented team full of collaboration and learning opportunities, everyone has a lot of ownership and responsibility, and so will you.

You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. This is your chance to do the best work of your career. Are you ready to be at the forefront of innovation, ride the rollercoaster of hyper-growth, and shape an industry?


Backed by Tier 1 VCs and a 4x Unicorn founder, we have grown 20x in the last 2 years, and we need people who are ready to grow at our pace. With clients globally across EMEA, APAC, and the US, this role may involve client calls outside usual working hours. If you have a strong work ethic, are a driven self-starter, and a fast learner looking for a challenge, this might just be your dream job, and we’d be keen to have a chat


ThisThat is committed to a diverse and inclusive workplace. ThisThat is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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