Partner Marketing Manager
3 days ago
Partner Marketing Manager
Location – Reading (Hybrid)
Hours – Monday to Friday 9am – 5.30pm
Reporting to the Head of Marketing, you will be functioning as part of a busy team, supporting in all elements as required. Your goal will be to support the overall Ultima marketing and sales strategy selling more to existing customer and finding more new customers. You will be responsible for managing vendors identified as high market growth potential to deliver a full range of joint marketing activities. These will be delivered against agreed timeframes with clear ROI metrics.
As a Partner Marketing Manager you'll be responsible for.
- Creating and implementing strategic marketing plans that align to the vendors and our own business goals
- Securing funding from vendors in support of joint plans and other Ultima activities
- Collaborating with the relevant stakeholders within the business to ensure that plans are aligned with core messaging, USP's and opportunity development
- Evaluating the performance of partner marketing programs and recommend improvements
- Participating in marketing discussions at partner Quarterly Business Review meetings
- Leveraging market research materials, customer and employee insights and other sources, to identify industry trends, needs and opportunities
- Working with wider marketing team to execute campaigns and events to achieve strong ROI and NPS
- Completing all marketing proof of execution (PoE)
We'd love you to have
- Demonstrable experience within a partner marketing or alliance role within Technology
- Experience of building annual Marketing plans and successfully executing achieving targets
- The ability to win stakeholder confidence, applying expertise with credibility and professional authority
- Ability to analyse and interpret performance management data and make recommendations to optimise the effectiveness of marketing activities
- Confidence in collaborating cross-functionally and with multiple vendor partners to bring the portfolio to life
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