Paid Search Specialist

1 week ago


London, UK, United Kingdom Profiles Creative Full time

My client is a leading provider of marketing and communications to large businesses across the UK. A group of companies/agencies with expertise in direct marketing, CRM and communication.


We are seeking a results-driven B2B & B2C PPC Marketing Specialist (ideally with knowledge of or an interest in, UX), to join this dynamic and growing internal marketing team. This performance-based role is crucial in driving lead business generation efforts through paid search, display advertising, and inbound marketing strategies.


The ideal candidate will have a proven track record of creating and optimizing campaigns that deliver measurable results and drive inbound business - contributing directly to the company's growth.


The Role


  • Design, implement, and manage pay-per-click (PPC) campaigns across multiple platforms.
  • Continuously optimise campaigns for performance.
  • Conduct keyword research.
  • Create compelling ad copy.
  • Implement and manage retargeting campaigns.
  • Collaborate with the content team to align PPC and inbound strategies.
  • Manage campaign budgets.
  • Conduct UX research including user testing, surveys, and behaviour analysis.
  • Analyse website analytics, heatmaps, and user journey data.
  • Create and implement A/B tests.
  • Provide recommendations for improving site architecture, navigation, and content structure.
  • Monitor and optimise website performance.
  • Collaborate with developers to implement UX improvements.
  • Create wireframes and prototypes for new landing pages and site features.


The Person


  • Ideally a minimum of 2+ years of experience in PPC advertising and inbound marketing, with a focus on lead generation (Agency or in-house).
  • Experience working across multiple brands is beneficial.
  • Proven track record of successful campaign management and optimisation
  • Google Ads and Google Analytics certifications
  • Strong understanding of SEO principles and how they complement PPC strategies.
  • Experience with marketing automation platforms (HubSpot preferred.)
  • Proficiency in using analytics tools to measure and report on campaign performance.
  • Strong written and verbal communication skills.
  • Desired experience with UX research tools (e.g., Hotjar, UserTesting).
  • Basic HTML/CSS knowledge.
  • Familiarity with wireframing tools (e.g., Figma, Adobe XD).


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