Paid Search Executive
3 weeks ago
About the company
Inborn Talent are working exclusively with an ambitious and distinctive fashion brand, with plans to double the business over the next few years. Founded 21 years ago, they are now established as one of the UK’s leading online fashion retailers. Despite the challenges to the retail industry, this luxurious brand has continued to grow – and there company culture still reflects their entrepreneurial roots and relaxed aesthetic.
About the role
We have a fantastic opportunity for a Paid Search Executive to join our Digital Marketing team.
Under the direction of the Acquisition Manager you will optimise the performance of accounts across various paid channels, manage all activities to stay within budget as well as collaborating effectively across multiple departments.
This role will work closely with our Creative team to develop and implement high-performance advertising creatives, whilst utilising your analytical skills to measure campaign performance and report back to the business.
What'll you do
- Responsible for Paid Search as part of the customer acquisition strategy.
- Perform day-to-day optimisation: managing accounts in line with best practices to ensure channels are operating at peak performance.
- Conduct performance reporting: share insights with the wider team according to business reporting schedules and fulfil ad hoc requests for updates.
- Develop and implement a test and learn plan to evolve channel strategies.
- Using deep channel insights to optimise channels to deliver incremental gains.
- Collaborate with the CRM and Insights Team to use audience insight tools and coordinate multichannel campaigns.
- Work with Creative team to produce engaging content and use advanced measurement tools to assess performance against campaign objectives. Ensure an effective feedback loop is established with Creative team to build on creative performance.
- Collaborate with Brand Marketing, Editorial, and E-commerce teams to align calendars, campaigns, content, and product priorities.
We'd love
- 1+ years Paid Search experience is essential and agency-side exposure is ideal.
- Experience with PPC management, P-MAX and paid shopping is essential.
- Comprehensive understanding of platforms such as Google Ads, DV360, GA360 & Campaign Manager.
- Basic understanding of other digital channels and broader marketing functions, such as Brand, Creative, and Editorial.
- Highly numerate and analytical with creative flair.
- Strong organisational skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Detail-oriented.
We are committed to fostering diversity, equity and inclusion in everything we do.
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