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Assistant Brand Manager

4 months ago

Penrith, Cumbria, United Kingdom Bells of Lazonby Full time

Bells of Lazonby have an exciting opportunity for an Assistant Brand Manager to join our team.

Location: Lazonby, Cumbria

Salary: Competitive

Job Type: Full – Time, Permanent

Do you Love Cake Do you want to work within a growing local family business Then we have the role for you. Due to our continued success, we have an opportunity within our Brand and Marketing team. You will support in the delivery of Brand and Marketing plans to ensure We Love Cake achieves and exceeds its annual targets. Provide insight reporting to the wider business to identify private label and branded sales opportunities.

About Us:

We are an established family bakery with a taste for quality, having created delicious products for over 75 years. We produce baked goods for retail and food service. We operate two bakeries: a conventional Bakery and a dedicated Gluten, Wheat and Milk Free Bakery avoiding 12 out of the 14 notifiable allergens.

We specialise in cake and sweet pastry tart products and supply all the major UK retailers with ambient Free From Ranges and a number of the leading Coffee Shop Chains with ambient and frozen ranges. Our unique place means innovation has been key to our business growth and has always been at the heart of our business. Quality Service people are the other main driver for us.

Our people are our greatest asset. We have been baking high quality products for over 75 years. Our current team members have over 2,250 years of collective baking experience with us

Our Values:

We guide our business by three core values in which we encourage all our employees to live by:

- Family: To maintain our ethos of supporting each other as one team and nurturing talent to produce baked goods that we would be proud to serve to our own families

- Innovation: To spot the latest trends in our industry before they happen and encourage open creativity and blue sky thinking within all of our team

- Quality: We pride ourselves on working with the best suppliers for our ingredients and have achieved the highest BRC accreditation grade of AA. We are RSPO Accredited, Vegan Society approved, and Coeliac society approved

Assistant Brand Manager – The Role:

- Develop and implement strategic brand plans for We Love Cake. The key area of activity is to build penetration for this brand across multiple channels in both the UK and Australia with the potential for new market expansion

- Undertake bi-annual category reviews of the Free From Sweet Bakery category within the leading UK supermarkets

- Issue key reports to the wider business on Private Label and Brand performancee

- Undertake quarterly category reviews of the Coffee Chain and retail environment

- Work with internal commercial and development teams to shape future brand product and category launches

- Develop packaging and design concepts for products and ensure consistency across all product ranges

- Support Key Account Managers in the preparation of business presentations

- Support the Social Media manager to increase the reach of We Love Cake against key KPI’s

- Plan and activate key branded campaigns and events

Assistant Brand Manager – You:

- Working in sales or marketing ideal but not essential

- Good IT Skills across Microsoft Suite

- Ability to run and analyse reports from various data platforms: Nielsen. Kantar etc

- Business or marketing degree desirable but not essential

- Must have the right to work in the UK

Assistant Brand Manager – Benefits:

- 33 days' annual leave including Bank Holidays prorated for part time

- Company Sick Pay

- Access to an Employee Assistance Programme through Health Assured

- Cycle to Work Scheme

- Corporate Gym membership

- Employee Forums

- Free onsite parking

- Discounted cakes

Application Process:

If you are successful, we will undertake the relevant pre-employment checks after you have been offered a job, this includes verifying your right to work in the UK, and where relevant verifying your UK driving license.

Bells of Lazonby is committed to equal opportunities for all, we are an accredited Disability Confident Committed employer. We provide a fully inclusive and accessible recruitment process; we accept all job applications in a variety of formats.

To submit your application for this exciting Assistant Brand Manager opportunity, please click ‘Apply’ now