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Campaigns Marketing Content Associate

2 months ago

London UK, UK, United Kingdom VMA GROUP Full time

Job Title: Campaigns Marketing Content Associate


Salary: up to £350 per day (inside IR35)


Location: London


Job type: interim, 12-months


Key Responsibilities:

Strategic Campaign Development

  • Develop and execute a multi-channel marketing campaign for our client, focusing on paid media activations and web initiatives

Project Management

  • Demonstrate strong project management skills, collaborating cross-functionally in a fast-paced, dynamic environment

Research Management

  • Work in close collaboration with product and client marketing on client research projects, including delivering insights to groups outside of marketing

Content Creation

  • Create impactful marketing content aligned with regional campaign narratives, spanning various assets such as advertising, web, social (LinkedIn), digital, video, paid search, LinkedIn spokespeople, native, and more
  • Optimise content for diverse marketing channels, showcasing proficiency in both copywriting and design

Brand Advocacy

  • Champion brand design principles across visuals and tone of voice
  • Brief creative partners and design agencies on projects

Collaboration and Partnership

  • Collaborate closely with agency partners, including translators, copywriters, media agencies, and creative teams, to ensure the seamless delivery of campaign assets
  • Maintain and refine the web experience across 17 EMEA markets

Media Planning and Execution

  • Work closely with our client’s media team and external media agency to develop local media plans targeting a professional audience

Data-Driven Oprimisation

  • Utilise data and analytics to measure campaign performance and optimise strategies for maximum impact

LinkedIn Account Management

  • Manage day-to-day activities on LinkedIn accounts for paid media in EMEA, including posting and tracking KPIs

Stakeholder Collaboration

  • Collaborate with key internal stakeholders, including product marketing, product strategy, investment teams, research teams, and sales, to ensure content aligns with business goals and objectives
  • Articulate marketing campaigns and their impact to a wide group of stakeholders

Regional Scaling and Relationship Management

  • Partner with local marketing managers to scale campaigns regionally
  • Maintain strong relationships with external partners, including agencies, to seamlessly deliver campaigns


Knowledge/Experience:

  • Demonstrable marketing experience, preferably in the financial service industry or a related field
  • Excellent project management skills, adept at managing multiple initiatives across various marketing channels
  • Ability to build strong networks and relationships among diverse stakeholders
  • Strong communication and presentation skills
  • Experience working with legal and compliance teams to create compliant content, particularly around sustainability
  • Understanding of financial markets, investment products, and sustainable investing is advantageous


Competencies:

  • Quick learner with an eagerness to dive into projects
  • Proactive in driving key initiatives and managing workflow across simultaneous projects
  • Relationship-driven with the ability to build strong connections quickly
  • Excellent verbal and written communication skills with keen attention to detail
  • Strong eye for design and consistency in brand visual identity
  • Creative thinker, skillful storyteller, ideas-driven, and self-motivated
  • Ability to work independently while being a team player
  • Effective collaboration in a large, international team within a complex matrix structure


Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.


VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.


Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.


We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.


In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.


VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.