Marketing Executive

2 weeks ago

London UK, UK, United Kingdom Diverse Dining Ltd Full time

Work it Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too. If you’re looking for a deeply fulfilling, financially rewarding, and really fun career, you’re in the right place.


Job type: Full time

Location: London, Holborn

Reporting to: Senior Marketing Executive


Shake Shack is hiring a Marketing Executive to join the team. This broad and exciting role provides the opportunity to gain experience across all marketing functions, with a focus on developing Shake Shack’s national presence, enhancing profitability, and supporting innovative campaigns. From managing menus and creating compelling artwork to leading social media initiatives and organising events and much more; this role covers all aspects of modern marketing.


Key Responsibilities

· CAMPAIGN AND CALENDAR MANAGEMENT

· Support the marketing and operations team in the management and execution of the marketing calendar

· Develop and deliver marketing materials, including presentations, planograms, menu assets and artwork

· Coordinate with stakeholders to share updates on PR, activations, new menu rollouts, events and campaigns


· CREATIVE AND ARTWORK MANAGEMENT

· Act as a brand guardian, ensuring all marketing materials adhere to Shake Shack’s visual and verbal identity

· Assist in managing external design agency and visualising content to ensure that it aligns with the brand

· Source and liaise with artists for hoarding artwork, internal art and merchandise art for all new openings

· Develop and maintain an organised repository, and clear labelling of marketing assets


· MENU MANAGEMENT

· Oversee the creation and updates of digital and printed menu assets

· Ensure menu assets reflect current offerings across all platforms (printed & digital) for consistency, and accuracy

· Work collaboratively with all teams to gather all information for correct menu launch


· SOCIAL MEDIA AND DIGITAL CONTENT

· Contribute to the creation and management of a content calendar for all social media platforms

· Assist with content creation, proofreading and scheduling posts across platforms

· Monitor, manage and moderate community engagement on social channels

· Stay informed about emerging technologies and social media trends to keep the brand innovative and relevant


· COMMUNITY MANAGEMENT

· Responding to DMs & comments across all social platforms in the Shake Shack tone of voice

· Monitor guest feedback from social media to identify trends and inform marketing strategies

· Collaborate with operations to use insights for menu and service improvements


· REPORTING

· Assist in preparing post-event reports, analysing social performance hitting KPIs

· Monitor analytics to adjust strategies and optimise audience engagement

· Track and report on social campaign performance to ensure ROI goals are met


· EVENTS AND ACTIVATIONS

· Research, Identify and build partnerships with complementary brands and influencers to expand Shake Shack’s reach

· Manage the relationship with PR & creators

· Research third party vendors for events where required


· ADMINISTRATIVE AND AD HOC TASKS

· Handle general administrative duties to support the marketing department including maintaining clear and organised records

· Ensuring marketing folders are consistently updated, well organised and accessible

· Assist with scheduling meetings, coordinating agendas, and taking notes during team discussions

· Manage ad hoc tasks as directed by Marketing Department to support overall efficiency


Personal Profile

· Has initiative, creativity and the drive to elevate Shake Shack’s marketing efforts

· Thrives in a fast-paced, dynamic environment and embraces diverse responsibilities

· Is passionate about delivering innovative campaigns and exceptional guest experiences

· Strong communicator. In particular, proven experience in creative copywriting – able to “story tell” to land messages powerfully and creatively

· Proficient in Adobe Creative Suite (Photoshop/InDesign/Illustrator) *preferred

· Minimum 1 years’ experience in a marketing or similar tole


Benefits

· Discount across Diverse Dining Ltd Brands in the UK

· 25 days holiday excluding Bank Holidays

· Great culture and environment

· Performance bonus

· Contributory Pension Plan

Salary dependent on experience



About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy we "Stand for Something Good."


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