Head of Marketing

1 month ago


UK, UK, United Kingdom WeAreAspire Full time

Position: Head of Marketing (Maternity Cover)
Location: London, UK (Hybrid)


About the Role:
A leading global B2B research and rankings firm specialising in law-related benchmarks is seeking a Head of Marketing to cover maternity leave. This role is crucial in driving revenue growth across key product areas, including benchmarking, awards, subscriptions, client solutions, and events.

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy aligned with business goals to increase revenue across multiple streams: benchmarking & awards (£10m+), client solutions (£2m), subscriptions (£2m), and events (£1m).
  • Oversee marketing efforts for various awards, rankings, and subscription programs, focusing on lead generation, customer engagement, and ROI.
  • Collaborate with cross-functional teams (Sales, Research, Commercial) to enhance go-to-market strategies and improve market penetration.
  • Manage a small team of marketers and support their career development and performance reviews.
  • Manage marketing budgets to ensure resources are allocated efficiently and drive results.
  • Measure and report on campaign success, adjusting strategies as needed to optimize performance.

Experience & Skills:

  • Minimum 5 years of experience in B2B marketing, ideally within accreditation, benchmarking, and events sectors.
  • Proven track record in driving revenue growth and executing successful digital marketing campaigns across email, paid media, and social media.
  • Strong analytical skills, with the ability to interpret data and convert insights into actionable marketing strategies.
  • Experienced with marketing automation platforms, CRM systems, and analytics tools like Google Analytics.
  • Proficient in Microsoft Office and advanced Excel.

Compensation & Benefits:

  • Competitive compensation package
  • Comprehensive benefits, including medical, dental, vision, retirement plan, and more.
  • Flexible work arrangements with hybrid options.

Diversity & Inclusion:
The company provides equal employment opportunities and fosters an inclusive work environment.

We Are Aspire Ltd are a Disability Confident Commited employer


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