Paid Search Manager

4 days ago

Cannon Street London, UK, United Kingdom myGwork Full time

This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.

Job Title

Paid Search Manager

Job Description

We are looking for a highly skilled and data-driven Paid Search Manager to join our Acquisition and Media team. The role encompasses responsibility for planning, implementing, managing, and optimising paid search campaigns across various platforms such as Google Ads.

The ideal candidate will have a deep understanding of paid search strategies, keyword research, campaign optimization, and performance analysis. The role will play a crucial role in maximizing our return on investment (ROI) and achieving our business objectives through effective paid search strategies.

So, who are we?

Hello, we're IG Group. No, not Instagram - though we're a pretty big deal ourselves. We're a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We've snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries?

Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let's innovate together

Your role in the team

The UK is IG Group's biggest market by revenues, and IG is the biggest brand in the UK leveraged trading sector (by revenues). As such this is a prominent role in the UK team. Paid Search is a significant budget commitment and our relationship with Google is critical to customer acquisition success. As such this role is at the heart of our acquisition strategy.

The role reports to the Head of Acquisition and Media and is a critical role for the UK marketing team.

The UK is also a huge opportunity for IG. We start from a position of strength but we have opportunities to diversify into adjacent products; challenge other brands with higher customer volumes (but lower revenues); and grow engagement with our existing, loyal base. This role is all about developing and executing on that growth opportunity.

Who you are

  • 4-5 years experience in paid search with a focus on campaign management and optimisation.
  • Proven track record of managing successful paid search campaigns with demonstrated results in improving ROI and meeting/exceeding KPIs
  • Deep understanding of paid search platforms, including Google Ads and Microsoft Ads, as well as other advertising platforms such as Apple Search Ads
  • Proficiency in Google Analytics and other analytics tools for performance tracking and analysis
  • Strong analytical skills and the ability to interpret data and draw actionable insights
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. You will be required to effectively communicate to different stakeholders, who have varied knowledge of the specifics of your channel
  • Detail-oriented with strong organizational and project management skills
  • Google Ads certification is preferred
  • Knowledge and understanding of DV360, Campaign Manager and/or Affiliate Referral marketing would be useful but not a requirement

How you'll grow

When you join IG Group, we want you to have more than a job - we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we'll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world's best trading experience. We'd love to have you along for the ride.

The perks

It really is more than a job. We'll recognise your talent and make sure that you can still have a life at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off... the list goes on.

  • Competitive salary
  • Flexible Benefits Package on top of your salary (12%)
  • Private medical cover for you and the option to extend cover for your family
  • Life insurance
  • 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
  • The option to buy or sell holiday days.
  • Unlimited access to the LinkedIn Learning Platform
  • A comprehensive global and local onboarding process
  • Employee-led LGBTQ+, Women's, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
  • Option to participate and create ESG initiatives based on IG Brighter Future Fund
  • Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents
  • Enhanced carers leave offering

Where you'll work

We follow a hybrid working model; we reckon it's the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you'll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favourite thing is about working at IG, and you'll hear an echo of ‘our culture' That's because you can come to work as your authentic self. The things that make you, you - like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity - can bring a fresh perspective or new skill to our business.

That's why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.

So, if you're keen to connect with our values, and lead the charge on innovation, you know what to do.

Apply now

Number of openings

1

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