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Director of Sales Marketing

4 months ago

Salford UK, Greater Manchester, United Kingdom Cosatto Full time

Marketing & Sales Director

Cosatto are one of the top UK ‘Great Places to Work’ and are an exciting challenger brand in the nursery space. We make thoughtful, friendly, pushchairs, highchairs, and car seats with designs babies love.

We have an exciting opportunity for a highly skilled and motivated Marketing & Sales Director to join our leadership team at Board Director level, reporting to the Managing Director.

The ideal candidate will have a proven track record of developing and executing successful marketing strategies across various channels, driving sales growth, and enhancing brand visibility. As the Director of Marketing and Sales, you will be responsible for creating and implementing comprehensive marketing plans, managing a talented team across both disciplines, and fostering strong relationships with key stakeholders. Working closely with the Board and senior Leadership team you will support the overall business plan and strategic direction of the Company.

Key Responsibilities:

  • Develop and execute integrated marketing and sales strategies to drive profitable growth across D2C owned online sales and B2B (both online and bricks & mortar) retail channels.
  • Lead, mentor, and manage a high-performing marketing and sales team, fostering a culture of teamwork, accountability and continuous improvement.
  • Lead the sales team, set clear sales goals , and monitor performance against targets.
  • Develop and execute Marketing strategies to enhance the Company’s brand visibility and market positioning.
  • Grow revenue and enhance margins through robust strategic growth plans.
  • Oversee implementation of omni-channel marketing campaigns, including digital, social media, email, content, and traditional marketing.
  • Analyse markets, both domestic and International, and competitive landscape to identify possible opportunities for new business development growth.
  • Collaborate with our in-house creative team to ensure cohesive brand messaging and customer experience across all touchpoints.
  • Drive potential customers through the funnel from acquisition to retention, and engagement through innovative marketing tactics and personalized campaigns.
  • Monitor and report on the effectiveness of marketing and sales initiatives, using data-driven insights to test, learn and then refine strategies.
  • Build and maintain strong relationships with retail partners and agencies.
  • Assume full P&L responsibility for the Marketing and Sales functions, managing budgets and ensuring efficient allocation of resources for maximum ROI.

You will have…

· Experience in a Marketing & Sales, or similar commercial leadership role, ideally within the Nursery or Consumer products sector.

· Great leadership and communication skills with experience leading seasoned sales & marketing teams.

· Evidence of commercial strategy execution covering the fundamentals of marketing starting with price, product, place, promotion, and positioning.

· Demonstrable experience implementing successful marketing campaigns and promotional plans that drive profitable growth.

· Ability to control and drive marketing budgets to convert prospects into sales.

  • Big picture thinking and ability to stay focused on the main thing.
  • Strong understanding of digital marketing, e-commerce, and traditional marketing channels.

Desirable attributes…

  • Strategic mindset and a results-oriented approach.
  • Adaptable and resilient with an ability to thrive in a fast-paced, dynamic environment.

· Commercial acumen and costing experience.

· An understanding of consumer brand marketing.

· Excellent interpersonal and communication skills.

What We Offer:

  • Competitive salary and performance-based bonuses.
  • Comprehensive benefits package.
  • Opportunities for professional growth and development.
  • A flexible, collaborative and supportive work environment.
  • The chance to make a significant impact on a growing omni-channel business.

How to Apply:

If you are a visionary marketer with a passion for driving sales and brand growth, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and why you are the perfect fit for this role here.