Head of Brand Marketing

1 month ago


London UK, UK, United Kingdom ROCKETO Full time

Company Description

Rocketo is an early-stage London-based brand of air-dried dog food catering to pet parents who care about the absolute best ingredients for their pets, without the compromise on convenience. Rocketo is focused on scaling in the UK market by developing a truly omni-channel yet sustainable distribution: in addition to selling directly from its website, the company has also been selected to be part of “Future Brands” program at Sainsbury’s with its innovative line of functional and organic dog treats.


Role Description

We are looking for a fast-paced, hands-on creative individual to take ownership of our brand management. You will be joining a small team looking to make a big impact. You will be a brand owner, ensuring consistent presentation across all channels, finding creative ways of spreading our message and overseeing all marketing support. Reporting to the CEO you will set the roadmap for building brand awareness and testing different channels and messages. While the role is remote first, we believe in the power of in-person collaboration so will be looking to work together from a London office on a periodic basis.


Responsibilities

  • Developing and implementing the annual marketing plans and brand budget.
  • Being creative mind behind the brand, devising messaging and content architecture
  • Acting as brand guardian, owning the brand’s tone of voice and ensuring consistency of messaging across all platforms and packaging.
  • Managing in-house creatives and processes, working with agencies and partners to deliver content.
  • Building brand awareness through partnerships, owned and earned media, sampling and other channels making up the plan.
  • Owning retail customer investment plans and supporting the CEO with retail sell-in.
  • Driving trial through online and offline activations including mailers, box swaps etc.


Ideal Qualifications

  • Proven track record of managing brand and developing creative strategies
  • 5+ years in CPG with exposure to DTC
  • Broad experience brand management/marketing management in the omni-channel environment
  • Experienced in managing budgets strategically and owning reporting
  • Entrepreneurial spirit, passion for innovation and ability to thrive within a fast-paced environment
  • Strong communication and presentation skills
  • Love for pets


What We Offer

  • Competitive salary and stock options for the right candidate
  • Exciting position - you will be part of a small team looking to make big impact
  • Start-up environment - we are looking to move fast and you will have great autonomy in implementing your vision. At the same time you have the security of a larger company
  • Innovation is at the core of what we do - be part of the market leading product launches in the pet food space
  • Potential to grow quickly within the company with exposure to all parts of the business
  • Become part of the early team and help shape our culture
  • Exposure to FMCG industry, including key events and educational seminars
  • Co-working space (if required)
  • Laptop (if required)
  • Free dog food for your pup




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