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Digital PR Specialist

3 months ago

West Midlands UK, UK, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

Digital PR Specialist

£30,000 + Package

Nottingham (Hybrid)


Better Placed are delighted to be working with a well-recognised retail brand in their search for an experienced Digital PR Specialist


  • £100+ million turnover business
  • Continued investment (people, technology and resource)
  • Award willing FANTASTIC reputation
  • Nottingham, Hybrid (3 days in 2 WFH)
  • £Multi-Million Media budget
  • In house Marketing & Digital team (SEO, Paid Media, Brand, Creative and Analytics)
  • 3rd party Media agency support


More about the role here, of course much more detail to share when we pick up on a call.


  • Support in the creative planning and delivery of multiple Digital PR Campaigns from concept to outreach.
  • Working with the wider PR team in large big brand PR concepts and creative.
  • Keeping up to date with industry market trends to ensure fit for market campaign development.
  • Maintaining and updating media lists and reports.
  • Maximising link building activity across our brands.
  • Drafting editorial copy, including press releases, features and by-lines.


The successful candidate must have:

  • 1/ 2 years’ experience in a similar role, a focussed Digital PR role, either in house or agency.
  • Needs to be comfortable working with wider Brand, Creative and SEO teams. Must have a good understanding of how SEO and PR work together so exposure to working with and SEO/ Digital team is critical.
  • Proficient in the use of outreach and media database tools
  • A creative thinker. A blend of Creative and Analytical.
  • Great attention to detail and comfortable working in a fast paced retail environment.