Senior Insight Manager Media Group

5 days ago

London, UK, United Kingdom myGwork Full time

This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

ASOS Media Group (AMG)

A dedicated brand partnerships team and ASOS’s retail media network, ASOS Media Group works with our strategic brands across all ASOS audience touch points. The ASOS Media Group team has grown significantly over the last few years working directly with our partner brands, collaborating with ASOS’s design, creative, fashion, production and commercial retail teams to implement impactful, effective and strategic marketing campaigns on and off ASOS’s owned and operated properties.

Job Description

The Senior Insight Manager for ASOS Media Group sits within the ASOS Media Group team within the ASOS Marketing Department and reports to the Director of ASOS Media Group.

You and your team will be responsible for delivering high quality insights, campaign measurement and reporting to our brand partners. Your team will also be responsible for optimising the ASOS proposition including testing advertising placements and the creation of bespoke audiences for Display Ads/CRM. You will also be working on developing the longer-term advertising targeting, measurement and insights proposition to ensure ASOS Media Group is at the forefront of retail media. You will be working cross-functionally within ASOS on projects to deliver this proposition. You will be keen to learn and happy to expand your knowledge of different platforms to lead a team within an exciting and fast-growing area of ASOS.

This role is a September start date.

The Details

  • Manage and develop a team of analysts, including prioritising workload in line with AMG strategy and ensuring all insight delivered has a clear narrative and recommendations.

  • Build out an advanced campaign reporting solution including self-serve dashboards/portals for our brand partners collaborating closely with ASOS teams to align on data shared.

  • Ensure best-in-class retail media measurement framework across all our different Ad Placements, defining KPIs and methodologies such as benchmarking, incrementality testing.

  • Partner with the Ad Operations and Account management teams to optimise our ad campaigns and ensure our brands receive high quality insights.

  • Collaborate with Product and Technology teams to improve the performance of display ads, sponsored ads and creative solutions ad placements.

  • Continually optimise our pre-campaign and post-campaign analysis for brands to inform their marketing strategies and tactics and encourage repeated investment in ASOS Media Group campaigns.

  • Represent ASOS Media Group in industry forums and to senior internal/external stakeholders within our partner brands.

  • Collaborate cross-functionally across ASOS to align with our Insight, Data Science and Data departments to continuously refine and develop the AMG measurement proposition.

  • Supporting our culture by championing Diversity, Equity & Inclusion strategies.

Qualifications

About You

  • Proven experience in managing an insight or data-driven marketing team.

  • Proven experience in building stakeholder relationships

  • Experience working cross-functionally with product, tech, data science, sales, operations and finance teams preferred.

  • Strong understanding of different marketing channels and effectiveness measurement with knowledge of display ads and search ads particularly relevant.

  • Strong communication and presentation skills, able to communicate complex information concisely and to shape a narrative for senior stakeholders and external brands.

  • Able to prioritise effectively, manage team workload and work under ambiguity.

  • Proven experience using SQL, Excel and PowerPoint to complete end-to-end analysis.

  • Experience with Python or web analytics (Adobe Analytics, Google Analytics), preferred

  • Experience within Retail Media or using Google Advertising products, preferred

Additional Information

BeneFITS’

  • Employee discount (hello ASOS discount)

  • ASOS Develops (personal development opportunities across the business)

  • Employee sample sales

  • Access to a huge range of LinkedIn learning materials

  • 25 days paid annual leave + an extra celebration day for a special moment

  • Discretionary bonus scheme

  • Private medical care scheme

  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

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