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Acquisition Marketing Manager

2 months ago

London UK, UK, United Kingdom Dr Sam's Skincare Full time

Dr Sam’s is a fast growing multi-channel skincare brand based in the UK. We’re looking for a growth focussed marketer to develop and execute our DTC customer acquisition strategy. This person will own the end-to-end execution of our paid media campaigns globally, closely collaborate with our in-house marketing team on creative strategy, as well as lead growth initiatives that improve our efficiency or create new opportunities.


Reporting to our Head of Growth, we’re building a team fit for the current digital marketing landscape. We’re not seeking proponents of manual bidding strategies, large campaign structures and 100’s of targeted audiences. We are seeking a creative-first, data-driven marketer who understands how to optimise and build funnels for our core growth channels.


This is an incredibly exciting opportunity for someone looking to further their career in a rapidly growing ecommerce business, and will be well suited to somebody entrepreneurial and autonomous with a proven track record.


What you’ll do:

  • Drive new customer acquisition for Dr Sam’s across our core Paid Media Channels (Tiktok, Meta, Google).
  • Ideate ad creative concepts; define messaging, video, and design variants, and collaborate closely with our influencer and creative teams to finalise deliverables.
  • Lead the global scaling of our paid media accounts and campaigns.
  • Implement a full-funnel paid channel approach, ideate ads, assist with content creator briefs and develop a structured ad testing strategy.
  • Develop conversion optimised post click landing pages.
  • Set up, manage, and report on creative tests: Formulate thoughtful hypotheses, analyse results with statistical rigour, and document the results.
  • Lead meetings to present results / findings to the wider team.
  • Build relationships with peers, publishers, and networks to contribute to our acquisition goals and to remain updated on best practices.


About you:

  • Multiple years of experience in customer acquisition focussed digital marketing.
  • Worked in an experimental environment where taking calculated risks was the norm.
  • An expert knowledge of Meta Ads, TikTok Ads + Google Ads
  • Track record of customer growth, budget scaling and CAC efficiency.
  • Understanding of marketing funnels, attribution, and performance metrics.
  • A numerical understanding of commercial metrics and the ability to calculate them
  • Experience with post-click landing pages (experience with Shogun, Replo or similar).
  • Great cross-functional collaborator and communicator.
  • DTC / Shopify / Ecommerce industry experience. Skincare/beauty experience preferable
  • Self-motivated, proactive, entrepreneurial and enjoy the responsibility within a fast-paced environment.
  • Highly analytical with strong attention to detail.
  • Bonus points for knowledge of DTC subscription models & Looker Studio.


Your Benefits:

  • Product allowance and generous employee discount for friends and family.
  • Company bonus scheme.
  • Free lunch 2x per week.
  • Opportunity to join at a pivotal stage of growth
  • Hybrid-working - 2 days from home / 3 days in office.
  • Flexible working hours.
  • More perks as we (and you) think of them.


About Dr Sam’s

With more than 5 million views on her socials and nearly half a million followers, Dr Sam Bunting is the Founder of Dr Sam Bunting Associates clinic on Harley Street, and her eponymous brand, Dr Sam's Skincare which launched in 2018. Widely considered to be a beauty insider's best-kept secret and known as being one of the country's leading experts in skin, she's' worked with Oscar winners, models and some of the world's leading beauty journalists. Dr Sam is passionate about making expert skincare advice more accessible and believes in the power of transformation, stating: “When you change your skin, you change your life”.


Seeing her patients struggle to find the right skincare for their concerns and understand how to effectively dose active ingredients, Dr Sam decided it was time to create her own brand and so Dr Sam's Skincare was born. Driven by a desire to create an easy-to-navigate system of cosmeceutical products that parallel the results-oriented style of her clinical practice, the range targets global skin health with the right ingredients, in the right combination at the right concentration to combat the signs of ageing and problem skin issues such as blemishes, pigmentation and redness. Dr Sam's skincare is available directly andand is also now available in beauty retail giant, Sephora (UK).