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Paid Social Account Director
2 months ago
Paid Social Account Director, Starcom PFX (Publicis Media)
Hybrid, 3 days on-site
West London, UK
About
Publicis is our “Power of One” solution for LEGO, a custom-built team created with one purpose in mind – to be LEGO’s partner in unlocking transformative growth in the evolving play landscape. We’ll build upon LEGO’s legacy as a kids’ playmate, evolving to become a leading playmaker in entertainment.
Our London-based Global, EMEA & UK team will comprise of around 100 people, who are dedicated to LEGO’s business, and supported by teams in 55 markets across the world, who are a true extension of our team.
The Role
- Lead strategic and tactical execution of LEGO's paid social campaigns.
- Ensure execution of strategy, implementation, and optimization goals.
- Manage branding and direct response campaigns across multiple markets.
- Collaborate with partners like Meta, Snap, Pinterest, and TikTok.
Key Responsibilities
- Be responsible for campaigns’ overall strategy, activation and performance on social
- Serve as the lead contact for the internal planning/account teams and the key social clients
- Establish practices and processes to ensure both consistency in team-work, along with flexibility to flourish under new ideas
- Develop and implement a test and learning plan, ensuring key testing procedures and measurement are in place
- Proactively find new and innovative ways to drive forward the strategy for each client
Ideal Candidate Experience
-The ideal candidate will enjoy working with data and have very strong attention to detail.
-They will be a team player who is keen to learn and is results-driven.
-They will be ready to take responsibility for the strategy and effective implementation of activity within their accounts and be eager to share their knowledge with the wider team.
-They will be managing a team of 5+ managers and executives, and be expected to be an effective mentor and role model to their team.
-The dynamic and fast-paced nature of Paid Social demands a mix of creative and analytical skills in order to drive results.
-We are looking for candidates with ideally 4+ years experience in paid social.
If this sounds like a perfect fit for you, or you know someone who would be interested – please apply to set up a chat
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