Marketing and Brand Engagement Executive

2 months ago

London UK, UK, United Kingdom Liforme Full time

Life is short, make it count. Liforme is a company with boundless ambition, and we fundamentally believe that we can change the World significantly through our business. We are proud to be B Corp Certified.


We are a dynamic, fast growing (2019 Sunday Times Fast Track 100), privately owned and digitally native company in the Yoga & Wellness Sector with sales in over 185 countries Worldwide, and with many exciting things in the pipeline. We are a scale up business that still operates in many ways like a start-up, and this energetic and flexible approach is at the core of how we operate.

We reinvented the Yoga mat back in 2008 and have since grown to become a leading brand in the Yoga and wellness industry, loved and trusted for our ground-breaking innovations and our commitment to environmental sustainability and using our business to promote social justice in the World. We have a market-leading customer service record and average 4.9* product and service reviews globally – we do not like to do things by halves

Our mission is to support and encourage the practice of Yoga and physical and mental wellbeing with our original, ground-breaking and truly useful products; to bring the values of Yoga to the Yoga business and beyond; and to unite a global community of people around our common goal to 'Live For More' through the products we produce and sell, how we run our business and how we Give Back to the World through it.

Headquartered in central London and now working in a hybrid remote + office structure (currently Weds/Thurs at our office in the heart of Camden Town, 5 mins from Camden Town tube), we are continuing to grow and strengthen our team with the addition of further like-minded, bright and ambitious people.

Job Purpose


Reporting to the Marketing and Brand Engagement Manager as well as the Senior Marketing and Brand Engagement Executive, this role will have a varied and interesting set of responsibilities, across a range of different projects in marketing and brand engagement. You will be the most junior member in our small and focused Marketing & Brand Engagement team, so must be prepared to roll up your sleeves and have a ‘no task is too small’ attitude. With the right attitude and patience, there will be plenty of room for you to grow in this role as our business and brand grows.

You will support on managing a number of different inboxes, being the first point of call for some incoming marketing queries and leading on executing known protocols. You will support in implementing key strategic initiatives through various projects as guided by Management and will have various specific reporting duties on a regular basis. You will help manage the brand’s online social media presence by contributing to campaigns (short term, ad hoc as well as ongoing/perennial messaging campaigns), and help us to drive growth and engagement on relevant social media channels, whilst reporting on key metrics to help our team to use these to learn and improve.

We’re looking for someone to develop within our team, who is keen to learn, has an eagle eye for detail and a willingness to go above and beyond to grow our business and brand. This role is well suited to a social media savvy individual with an interest in and knowledge of yoga & wellness and at least a couple of years’ basic experience of reasonably related work, who is proactive and enthusiastic, who enjoys a varied role, and who wants to develop within our team.

Key Responsibilities:

· Help with marketing queries as directed, and escalating where necessary (we encourage self-starters but also you must always quickly ask for help when needed and it shall be given).

· Support with the development and execution of creative and engaging campaigns through Liforme’s social media and other community marketing channels.

· Assist with the the day-to-day handling of all social media channels including (but not limited to) Instagram, YouTube, Facebook, TikTok, Pinterest and X.

· Support the development of the company’s marketing and brand engagement output through content sourcing, scheduling of output, messaging and engagement.

· Help with our ongoing efforts to stay up to date with new trends, techniques, tools and processes to best manage and promote our brand on social media and through our other community marketing channels.

· Help with analysis and reporting on competitor activity and ongoing audience/market research.

· Perform various reporting and administration tasks to help us monitor, track, analyse and learn in order to improve performance on social media platforms and through other marketing channels/initiatives, with a proactive mindset to identify and recommend improvements to increase performance.

· Support the development and growth of the department by providing support as needed across various projects and tasks.

--- What you’ll have ---

Essential:

· A clear basic understanding of, and an evident passion for, social media and brand marketing generally.

· Excellent written and verbal communication.

· Good reporting and analytical skills.

· Creative eye for engaging content.

· Highly personable and able to form great working relationships.

· Great organisation skills.

· Ability to adapt quickly and efficiently.

· Ability to work independently and use your initiative.

· A ‘can do’ and ‘no job is too small’ (or too big) humble attitude

· Integrity and honesty in all that you do.

· An excellent academic record and work experience.

Advantageous:

· An interest in fitness, wellness and/or Yoga

· Experience working in the health and fitness and/or yoga industry

· Experience working in a start-up or fast-growing ecommerce business

--- What we’ll bring ---

Key perks:

  • Competitive salary
  • Hybrid and flexible working structure – remote and office based.
  • Wonderful office space in Camden Town, Central London.
  • Private Health Insurance.
  • Good holiday allowance.
  • Pension contribution.
  • Monthly fitness/wellness/gym allowance.
  • An exciting calendar of team social gatherings and events.
  • Probably the best people you’ve ever met.
  • And more…

We know that diversity in experiences, backgrounds and identities can expand horizons. We’re committed to being an equal opportunities employer – and that starts with our recruitment process. We are simply united by a set of common values and goals: do exceptional work, support and encourage the practice of Yoga, challenge the norm, make the world a better place, treat people right, have a positive impact, give back, and have fun.

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