Senior Planner

2 months ago

London, UK, United Kingdom Braver Full time

About the Company:

A prestigious creative agency, known for its innovative campaigns and diverse client base across sectors like telecommunications and travel, is seeking a skilled Senior Planner. This agency has been setting the standard for marketing excellence for over twenty years and is looking for someone to join their team to work with a prominent British enterprise software company.


Agency Culture:

This agency values collaboration, entrepreneurship, and honesty. Every team member’s voice matters, and there is a collective commitment to delivering outstanding results. The environment nurtures innovation and creativity, encouraging team members to push boundaries and develop groundbreaking ideas.


The Mission:

The agency's goal is to drive meaningful change for clients by challenging industry norms and disrupting traditional marketing approaches. They excel at helping brands stand out in competitive markets, leveraging strategic thinking and creative prowess to foster significant client growth.


The Opportunity:

We are looking for a Senior Planner who will contribute to the strategic planning and execution of campaigns for a well-known enterprise software company. This role requires someone passionate about the data-driven, content-centric, multi-channel world of B2B marketing. Your enthusiasm for this being B2B’s time to shine, and your desire to see B2B brands celebrated for their creativity will be key.


Key Responsibilities:

  • Develop and implement strategic plans for the enterprise software client, ensuring alignment with their business goals and market trends.
  • Collaborate with creative, media, and account teams to create integrated communication strategies.
  • Offer insights and strategic guidance to help clients overcome industry challenges and achieve growth.
  • Conduct thorough market research and analysis to guide strategic decision-making and campaign direction.
  • Support senior planners and mentor junior planners, fostering a culture of continuous improvement.
  • Ensure the highest quality of work, meeting the agency's standards of excellence.


The Ideal Candidate:

The ideal candidate is passionate about creativity and advertising, resilient and adaptable in a fast-paced environment, and dedicated to achieving excellence. They possess a positive, can-do attitude and are approachable and personable, with strong relationship-building skills. They are also team-oriented, with a collaborative spirit.


Core Skills:

  • Intellectual curiosity, empathy, and the ability to make and communicate insightful leaps.
  • Understanding of, or eagerness to learn about, advertising’s impact on B2B brand growth.


Experience:

  • Content Expert: Deep understanding of content marketing and its critical role in the B2B buyer journey, addressing specific audience needs.
  • Data Enthusiast: Keen interest in interpreting data from various sources, including analyst reports, surveys, and trends. Ability to engage confidently with industry influencers.
  • Omnichannel Experience: Proven track record of deploying marketing assets across the full buyer journey and multiple channels, from dynamic creative content to targeted emails.
  • Storytelling Ability: Talent for identifying and presenting client expertise in ways that resonate with the audience, finding fresh angles for compelling storytelling.
  • Skilled Writer: Exceptional writing skills, capable of crafting engaging content for both short- and long-form B2B materials. Proficient at distilling complex messages into compelling narratives.


If you are excited to make a significant impact on a major enterprise software brand and want to be part of a team that pushes creative and strategic boundaries, we want to hear from you.

Due to high interest, we will do our best to respond to all applicants. However, if you do not hear from us within a week, please assume that we are not moving forward with your application at this time.

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