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Product Marketing Manager

2 months ago

UK, UK, United Kingdom Aquent Full time

Job Title: Product Marketing Manager

Client Location: Central London - Hybrid (2 days on-site)

Starting: Beginning of August


Salary/Pay Rate: up to £316.45 per day PAYE - 37.5h/week

Hours: Full-time

Duration: 12 months


We're working with a global fintech giant to hire a talented Product Marketing Manager for a 12-month contract, offering up to £316.45 per day (Equivalent of £82,277 per annum, pro rata) PAYE.


Our client empowers accountants and bookkeepers with tools to simplify and streamline their work. Their innovative products help users manage their finances efficiently, allowing them to focus on what truly matters: their clients and businesses. Join them in driving the future of accounting software.


Job Description:

As a Product Marketing Manager, you will play a critical role in driving product marketing initiatives, specifically for our UK accountant and bookkeeper community. This is an excellent opportunity for a highly motivated and experienced product marketer to help shape our compelling accountant and bookkeeper product narrative and propositions. You’ll influence product strategy to ensure product-market fit and influence GTM strategy through robust and differentiated messaging and proof points.


Responsibilities:

  • Conduct regular market and competitor analysis to keep abreast of macro product/tech evolutions, including topics of FMS, app integrations, and AI.
  • Leverage primary qualitative, quantitative research and rapid experimentation methods to uncover customer insights to validate and influence the product experience, inform audience-led marketing campaigns, and drive business decisions.
  • Develop targeting strategies, positioning, and differentiated value propositions and messaging for our key accountant and bookkeeping segments.
  • Triangulate multiple data sources to identify market opportunities and big customer problem spaces.
  • Regularly conduct market and opportunity sizing of key product-led initiatives.
  • Lead the development of sales enablement materials, supporting both new business and account management sales teams.
  • Work closely with product management teams, GTM marketing colleagues, sales, and commercial leaders to build product marketing plans.


Skills and Experience Required:

  • Demonstrable experience in a product marketing role - supporting product and marketing strategy development and cross-functional execution.
  • Experienced in building value propositions, messaging hierarchies, and identifying compelling proof points and ‘reasons to believe’ to support GTM activity.
  • Proven success in solving complex problems, driving change, and accelerating the growth trajectory of products and customer propositions.
  • Strong analytical skills - familiar with the concept of ‘TAM’, ‘SAM’, and ‘SOM’ to form perspectives of the market, as well as the ability to triangulate data to form recommendations on market/opportunity sizing and build business cases.
  • Results-oriented - focused on driving business impact through initiatives that will deliver sales, customer, and revenue growth.
  • Customer-obsessed and tenacious about understanding customer needs, behaviours, and attitudes to uncover the biggest customer problems to solve. Able to ensure our features and innovations resonate with our key accountant and bookkeeper segments.
  • Proven success in leading and building best-in-class sales enablement initiatives and materials.
  • Strong influencing, communication, and collaboration skills - partnering with product teams, marketing, and other business functions (UK and global) to deliver key projects and priorities.
  • Positive attitude with a ‘can do’, solution-oriented attitude.
  • Background in tech and SaaS is required, an understanding of the accounting software market is a plus.


Apply today and help us revolutionize the accounting industry


The next steps will be shared with shortlisted candidates by EOD Tue 9th July 2024.


Client Description:

Our Client is a global technology platform that specialises in overcoming the world’s most important financial challenges. Their products and services are driven by artificial intelligence, and their accounting software is one of their most recognisable creations. Considered one of the top companies to work for, they are proud of their company culture and entrepreneurial spirit.


Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.