Paid Media Ads Specialist

2 months ago


UK, UK, United Kingdom Navigator Full time

We’re new to market and we’re disrupting a stale sector by bringing our unique technology to the travel industry for the first time ever. Navigator is a global audience agency which accesses the 1st party data of the biggest airlines and travel booking sites globally. As we grow and learn, we are now expanding the sales team to help take us to the next level. We are part of a wider legacy business which has been around for 29 years and have offices in London, New York, Miami, Singapore and Kuala Lumpur.


Navigator prides itself on its culture which is one based on responsibility rather than hierarchy. We are a combination of diverse backgrounds, collaborating to put forward innovative, creative and strategic solutions to drive the business towards its vision.


We are on a mission:


We have identified a big problem in the travel industry – the inability for brands and agencies to know where their customer is, and market to them at the exact moment they would likely purchase their product/service. By having access to a huge amount of 1st party travel data in EMEA and globally, we are able to build highly targeted audiences and allow brands to reach their potential customers. We are on a mission to grow and realise the potential of this business and as our revenues scale quickly we need the best team to come in and help us grow revenues even more.


The role:


We are looking for a high performing senior team lead to help build and run a team of optimisers who will be responsible for the running and success of our clients’ campaigns across DSPs such as Facebook and Google Ads. The ideal candidate will have a significant history of running paid ads for social media campaigns which have achieved clear objectives for their business or clients as well as running a team under them. Our culture is built on the collaboration as well as growth so a strong desire to learn and grow across this global team is a must.


Duties & Responsibilities:


  • Daily review and management of digital performance campaigns on Social Media Marketing: Facebook, Instagram, Google etc.
  • Optimising and split testing to find the winning audiences which can scale and perform against client KPIs
  • Work closely with the Account Management team so they can communicate with and manage our clients on a daily basis
  • Manage/track optimization changes to establish best practice
  • Work closely with the Global Head of Optimization to ensure maximum campaign performance for the maximum margin
  • Collaborate working closely with the sales team aiding in the sales process as needed
  • Handle and monitor campaign budgets
  • Proven track record of increasing the performance on advertising campaigns and meeting clientele exceeding expectations


Requirements:


  • 5+ years’ experience working with an agency running multiple campaigns – please do not apply if you do not have this experience
  • 2+ years of running a high performing ad ops team or 3+ years in a Senior ops position
  • Extensive knowledge of Facebook, Instagram, Google and TikTok advertising
  • An deep understanding for running programmatic.
  • Digital advertising expertise with a commercial mindset
  • Keen attention to detail and process driven approach; driving operational efficiencies across the business
  • Experienced working in a fast paced and entrepreneurial organization
  • Excellent communication skills – written, verbal and presentational.
  • Performance driven, high analytical, strong commercial mindset with organizational and project management skills


What We Can Offer You:


We know that we are nothing without our people and that they determine the journey we are going on together. We have an environment which facilitates growth and learning through curiosity and a desire to be the best we can.


In addition to a truly collaborative environment, we are pleased to offer benefits including 25 Days Annual Leave, Ink Rewards via Reward Gateway, Competitive Pension Scheme, Cycle to work Scheme, Season Ticket Loans, Free refreshments daily and regular social events Our office is located in West Hampstead, with close underground and overground links.


Our Sales team work within an open and welcoming culture, offering endless possibilities to grow with a proven track record of progression for top performers. They also benefit from uncapped commission, incentive trip rewards (the team recently went to Singapore after achieving their targets) + much more


Equal Opportunities:


Ink is committed and proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organisation.


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