Paid Social Account Director

2 weeks ago

London, UK, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Job Title: Paid Social Account Director

Location: Central London

Department: Paid Media

Reports To: Head of Paid Social


About Us

We are an independent digital marketing agency with a strong focus on delivering performance-driven campaigns. We specialize in social media advertising, leveraging data and creative strategies to drive measurable results. Our clients rely on us for innovative solutions, and we pride ourselves on fostering a culture of collaboration and continual growth.


Job Overview

The Paid Social Account Director will lead the paid social department, overseeing the strategy, execution, and optimization of high-performance paid social media campaigns. With a focus on driving results, you will manage a team of Paid Social Managers and collaborate with clients to ensure their goals are met and exceeded. You will also be a key player in expanding and enhancing the agency's paid social offering, while ensuring best-in-class service delivery. A minimum of 5 years of experience in paid social advertising is required, ideally in a performance-focused environment.


Key Responsibilities:

  • Strategic Leadership: Develop and oversee the strategic direction of paid social campaigns for key clients, ensuring alignment with business goals and objectives.
  • Client Leadership: Serve as the primary point of contact for key clients, building and maintaining strong relationships, and providing strategic recommendations based on campaign performance.
  • Campaign Oversight: Oversee the planning, execution, and optimization of high-performance paid social campaigns across platforms including Facebook, Instagram, LinkedIn, TikTok, and Twitter.
  • Performance Focus: Ensure campaigns are delivering on key performance indicators (KPIs) such as ROAS, CPA, and other client-specific metrics, using data to inform decisions and strategies.
  • Team Management: Lead and mentor a team of Paid Social Managers and Executives, ensuring the effective management of campaigns while fostering professional development.
  • Cross-Department Collaboration: Work closely with other departments such as PPC, SEO, and creative teams to ensure integrated campaign strategies and a unified digital approach.
  • Creative & Audience Strategy: Collaborate with the creative team to produce high-converting ad creatives, and develop advanced audience segmentation strategies for targeted campaigns.
  • Budgeting & Forecasting: Oversee the budgeting process, ensuring optimal allocation of client budgets across campaigns, forecasting performance, and adjusting spend to maximize ROI.
  • Data-Driven Optimization: Regularly analyze campaign data, generate insights, and implement A/B testing to optimize performance, ensuring continuous improvement.
  • Reporting & Insights: Deliver in-depth campaign reports to clients, outlining performance, insights, and actionable recommendations for future strategies.
  • Market Trends & Innovation: Stay ahead of the curve by keeping up with industry trends, platform updates, and emerging technologies to provide innovative solutions to clients.


Requirements:

  • Experience: Minimum of 5 years of experience in managing paid social campaigns with a strong focus on performance marketing, preferably in an agency environment.
  • Leadership: Proven experience in leading and managing teams, with the ability to inspire and develop talent.
  • Client Management: Strong client-facing skills, with experience managing high-value accounts and delivering exceptional service.
  • Technical Expertise: Advanced knowledge of paid social platforms, particularly Facebook Ads Manager, LinkedIn Ads, Instagram, and TikTok, with a deep understanding of performance metrics and optimization techniques.
  • Data & Analytical Skills: Strong analytical mindset, with the ability to interpret campaign data and make data-driven decisions.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present complex data and insights in a clear, concise manner.
  • Creativity & Innovation: Ability to think creatively and strategically, contributing to campaign ideation and execution.
  • Industry Knowledge: Up-to-date with the latest social media trends, tools, and best practices in paid social media advertising.

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