Head of Digital Marketing

3 weeks ago


Leicester UK, Leicestershire, United Kingdom Get Laid Beds Full time

Head of Digital Marketing


Location: Leicester, Hybrid options available


Are you ready to lead a dynamic, growth-focused team in an innovative ecommerce environment?


At Get Laid Beds, we’re on a mission to scale our brand to new heights. From expanding into exciting new markets to launching innovative products and enhancing our user experience, the opportunities are boundless. We’re a proud British manufacturer of handcrafted, made-to-order wooden beds, offering premium, sustainable luxury at an affordable price.


Our story is built on craftsmanship, sustainability, and customer-first principles. Now, we’re searching for a Head of Digital Marketing to join our senior leadership team and play a pivotal role in shaping the future of our online presence.


Why Join Us?

  • Impactful Leadership: Lead an experienced team of marketers eager to innovate and drive success.
  • Exciting Growth Potential: Be at the forefront of our mission to expand into new territories and reach new audiences.
  • Aligned Strategy: Work creatively within brand guidelines to deliver impactful digital campaigns.
  • Premium Product: Represent a high-quality brand known for its unique, handmade, sustainable beds.
  • Supportive Culture: Join a collaborative, innovative, and supportive work environment that values creativity, sustainability, and a customer-first approach.



Your Role

As the Head of Digital Marketing, you will:

  • Define and execute strategic Digital Marketing plans to accelerate online sales and revenue.
  • Lead and inspire the marketing team, aligning their efforts with the company’s growth objectives.
  • Manage the Marketing budget, ensuring maximum ROI for campaigns and initiatives.
  • Oversee all digital marketing channels, including SEO, PPC, social media, and email marketing, driving traffic and conversions.
  • Continuously optimise our website for an exceptional user experience.
  • Use data-driven insights to identify growth opportunities and inform decision-making.
  • Collaborate across departments to ensure seamless customer satisfaction and retention.


About You

We’re looking for a seasoned Digital Marketing leader who brings:

  • Proven experience leading ecommerce teams in a high-growth, £10M+ turnover retail environment.
  • Expertise in ecommerce management, digital marketing, and driving customer acquisition strategies.
  • Advanced knowledge of SEO, PPC, social media, and email marketing.
  • A results-driven mindset, with a strong track record of achieving sales, traffic, and conversion goals.
  • Exceptional leadership skills, with a passion for developing and mentoring talented teams.
  • Expertise in retail calendar campaign management
  • Analytical expertise, with experience leveraging tools like Google Analytics to inform strategy.



Your Impact

  • Drive growth across all ecommerce KPIs, including traffic, sales, and conversion rates.
  • Deliver engaging, high-ROI digital campaigns that position Get Laid Beds as a leader in our market.
  • Create a seamless, engaging user experience that delights customers and builds loyalty.


Benefits

  • Competitive salary.
  • Flexible working options (hybrid model).
  • Generous staff discounts on our products.
  • A supportive and innovative team environment.


What’s Next?

If you’re ready to lead a premium brand on a journey of growth, we’d love to hear from you.


Apply Now

Together, we’ll create handcrafted dreams, one bed at a time.


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