Digital media Executive

4 weeks ago


UK, UK, United Kingdom Photofarm Full time

DIGITAL MEDIA EXECUTIVE JOB DESCRIPTION


The Digital Media Executive, reporting to the Digital Senior Media Manager, will be supporting the EMEA ANZ Digital team (refer as Central Team) in the planning, execution and optimisation/reporting of the key digital media campaigns managed collaboratively with the EMEA ANZ markets and digital agency. The ideal candidate must be well versed and hands-on in the paid media fundamentals (Display, Video, Search, Social) and platforms (Google, Meta, Programmatic, Amazon) and able to manage day-to-day planning and cross-team coordination.

REQUIREMENTS


How you’d spend your day:

Assisting digital media strategy development for top tier markets

Helping in agency-central team communications around digital media plan development, review, approval and implementation

Assisting in the day-to-day operational communication and tasks around campaign setup, optimization and reporting

Managing campaign budgets tracking and reporting as per internal processes assisting financial monthly forecasts and spent reconciliation

Responsible for keeping up to date internal monthly media platform reports (mainly Google and Meta) for regional benchmarking

Auditing regional activations (centrally and locally managed) to ensure proper use of internal Naming Conventions

Analysing research data and media/marketing information; sharing information with central and local markets as needed

Monitoring and assessing ongoing campaign performance; assisting in strategic analysis of campaigns

Assist on the development of campaign close out reports, insights and recommendations

Other responsibilities as assigned


What we’re looking for:


Bachelor’s degree related to Advertising, Marketing or Economics, with a minimum of 3 years of experience working in digital planning

Proficiency in English (C1-C2) which will be assessed in an interview by the hiring managers

Eager to learn, take initiative and good understanding of dealing with different cultures/markets

We think you’re awesome if you:

Are familiar with main media buying platforms: Meta, Google, Amazon, others (DSPs, etc.)

Have online media planning knowledge and a solid understanding of Brand and Performance media fundamentals (KPIs, measurement & attribution, audience targeting, etc.)

Know main digital disciplines: Display, Video, SEM, Social, Programmatic

Develop performance reports that are clear, compelling and persuasive

Have a good eye for detail and is comfortable working with different data elements to get insights from that inform a media strategy

Ensure key information is provided to the team regarding local market issues, external agency issues, changes in campaign status, etc.

Able to express oneself clearly and concisely in oral communications

Writes in a clear, compelling and concise manner

Organises ideas and information logically and sequentially



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