PR Account Director- Food

2 months ago

UK, UK, United Kingdom PURPLE Full time

Purple is looking for an ambitious and enthusiastic senior candidate to join its lifestyle team in the London office. The ideal candidate will have a proven track record in successful food, drink, restaurant and bar launches, global PR and marketing campaigns, brand collaborations, staff management, and overall brand strategy.

Our offices are based in London and Purple also has full service offices in New York, Los Angeles, Miami and Hong Kong.

Reporting to the Associate Director, your responsibilities include creating and implementing PR strategies; maintaining the client base as well as growing the department and leading an enthusiastic junior team.

Responsibilities also include overseeing media relations and brand positioning campaigns on behalf of top tier restaurant and hospitality clients based in the UK. This candidate will have a roster of editorial contacts spanning Editors, critics and food and lifestyle writers as well as influencers and industry contacts. They will also have the ability to create and implement high impact, unique, and relevant cultural programming and content for Purple’s clients.


Key Responsibilities include:

  • Strategize, execute, and manage global media relations campaigns across lifestyle, travel, food and business media.
  • Manage, influence and guide junior team members, and provide support and guidance on the below:
  • - Daily management of the F&B PR team.
  • - Focus on developing the junior team members.
  • Day-to-day point person for high level client contacts ranging from founders, to CEOs and Managing Directors.
  • Develop media outreach strategy and timeline for launches with relationship to overall project timeline
  • Build on existing media relationships while creating new contacts (long-lead and short-lead, mainstream media, trade and influencers), working to secure positive coverage for Purple clients in the media.
  • Collaborate with division heads and project teams as necessary to seamlessly integrate cultural programming into project strategy and schedule and ensure successful execution of press and social media campaigns, special events, retail collaborations, and/or other deliverables
  • Maintain active involvement in and relationship with the fashion/travel/art/design/architecture communities,


Skills and qualities required:

  • 4-6 years of PR & marketing experience
  • Superior high level media contacts and broadcast, print and online media
  • Experience managing account teams
  • Established relationships with influencers within Purple’s areas of focus, including fashion, travel, beauty, lifestyle, music, art and culture
  • Excellent written and verbal communication skills
  • Exceptional problem-resolution skills, including the ability to think creatively and prioritize multiple assignments in a dynamic and fast-paced environment
  • Ability to be a team player in an environment that requires and rewards collaboration

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