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Shopping Writer

2 months ago

London UK, UK, United Kingdom Evening Standard Part time

Reports to: Shopping Editor


Who We Are


The Standard is a media owner that provides Culture & News for Londoners everywhere. Through our story-first digital centric publishing we deliver content across Digital, Audio, Video, Social platforms and are launching a new weekly print product.

We are based in Finsbury Square, London.


About you


The Evening Standard is seeking a motivated and detail-oriented Shopping Writer to join our ES Best team, which is focused on curating the best shopping recommendations for our readers.


Skills and experience


• 1-2 years of experience in journalism, with a focus on shopping, lifestyle, or commerce content.

• Strong writing skills with the ability to produce engaging and accurate copy across various topics.

• Familiarity with SEO tools and techniques, with the ability to apply them effectively in content creation.

• Experience in trialing and reviewing products across different categories.

• Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously.

• A keen eye for trends and a passion for shopping and lifestyle topics.

• Comfortable writing and scheduling social media posts to promote content.

• Proficiency in using analytics data to guide content strategy and optimisation.


The team and role purpose


This role is ideal for a journalist with 1-2 years of experience, who is passionate about writing shopping recommendations across a diverse range of topics. The ideal candidate will have a keen eye for trends, strong organizational skills, and a solid understanding of SEO.


To build a collaborative team everyone will be expected to be in the office a minimum of four days a week when working week-day daytime shifts. This will apply on a pro-rated basis for those who are part-time.


Successful candidates will be expected to take a flexible approach to working patterns and to be available to work evenings and weekends if required by their departmental rota.


Key responsibilities and accountabilities


• Writing and Editing: Produce quick, accurate, and engaging copy for shopping recommendations across a wide range of categories, including fashion, beauty, homeware, tech, kids' toys, and more.


• Product Trials and Reviews: Trial and review products to provide honest, insightful, and well-informed recommendations for our readers.

.

• SEO Awareness: Use SEO tools and best practices to ensure all content is optimized for search engines, driving traffic to the ‘ES Best’ section.


• Evergreen Content Maintenance: Regularly update and maintain evergreen articles to ensure content remains relevant, accurate, and up-to-date.


• Content Pitching: Pitch fresh and compelling ideas for commerce content that align with current trends and reader interests.


• Organisation and Time Management: Manage multiple tasks efficiently, maintaining high standards of organisation and time-keeping to meet deadlines.


• Social Media Engagement: Write and schedule social media posts to promote your articles, driving engagement and readership across platforms.


• Data-Driven Optimisation: Utilise analytics data to inform and optimise content output, ensuring maximum reach and impact.


Expected behaviours


• Continuous improvement – works in a smart, flexible, and focussed way, is curious, open to change and suggests ideas for improvements to the way things are done.


• Building capability – keeps own knowledge and skill set current and evolving and looks for ways to continue learning to support the achievement of business objectives.


• Quality service – delivers high quality and efficient service and takes account of the diverse client needs and requirements when looking at ways to improve service quality.


The Standard Values


Trust


Fair. Honest. Accurate. From our reporting to how we conduct our relationships, trust is in our DNA.


Diversity


We are London – the most diverse city in the world. Our commitment is to represent our city with a team and through content that reflects our readers.


Innovation


Ideas are our currency. In a city that is always evolving we embrace and drive change across all our platforms, within our team and as a business.


Collaboration


We’re in this together – as colleagues, stakeholders, and citizens of our great capital. Teamwork is key to our success – inside and outside of the building.


Resilience


Through every one of history’s landmark moments The Standard has responded and delivered. We’re proud to be a news brand with a powerful legacy – and a focus on the future.


Diversity Statement: our commitment to diversity and inclusion


At The Standard our ambition is to represent our city with a team and through content that reflects our audience. We want to attract those voices previously underrepresented in media, offering a rewarding career and opportunities for all.


Teamwork is key to our success. We want all our people to feel like they belong and that their voices matter.


If you need any assistance or adjustments during the process, please contact us.