Paid Media Marketing Specialist

4 weeks ago

London, UK, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Key information

Job title: Paid Media Marketing Specialist

Location: Shoreditch

Salary: £45k

Reports to: Paid Media Lead

Role overview

We a multi-award-winning full-service digital agency with a talented team of marketing strategists, creatives and developers. Paid media sits at heart of the performance marketing team and serves as the focus for many of our client’s business goals. We believe that with the right information and expertise, anything is possible.

This role is suited to an ambitious marketer with agency experience who is commercially focused and ready to take responsibility for achieving our client’s acquistion targets. To be successful you will be client facing, strategic and understand UX, have a high attention for detail, driven by data, results and have a high level of experience of paid media execution.

You will do this by supporting the Paid Media Manager in creating paid media strategies, overseeing the client budget, advising what channels and how best to allocate spend whilst delivering stand-out creative, landing pages and copy. You will work with a multi skilled team of strategists, SEO and creative specialists to enhance your campaigns’ performance. On a day-to-day basis you'll be creating and optimising performance marketing campaigns mainly across Meta, Google and Programmatic. You’ll also use your account management expertise to build solid relationships with our clients.

This is a hybrid role with 2-3 days per week in our trendy Shoreditch office alongside occasional client visits.

Responsibilities and duties

  • Support the Paid Media Manager with the biddable strategy ensuring campaigns are delivering against commercial targets (e.g. leads or sales).
  • Execute strategies for all paid media channels including Meta, LinkedIn, Google etc. by campaign structuring, setting up targeting, budgets, ad copy, creative and other facets of paid media in accordance with client goals.
  • Effectively manage and grow our existing portfolio of Paid Media customers by understanding client requirements, optimising their campaigns, ensuring performance targets are met, and proactively identifying opportunities for improvement.
  • Continuously optimise campaigns by reviewing audience targeting, ad formats with the aim of improving key metrics such as cost per sale and cost per lead.
  • Prioritise channel selection based on best performing metrics such as cost per sale and cost per lead.
  • Set up check points and follow checklists and processes to ensure your campaigns are optimised towards the key commercial goal .
  • Create stand out campaign USPs ad copy for all selected paid media channels.
  • Deliver creative briefs and work collaboratively with the creative team to create and optimise your paid media assets, ranging from landing pages, html 5, static ads to video
  • Review the journey from the ad to the conversion point to make sure the path to purchase is as frictionless, working with the creative and development teams to improve landing page experience wherever possible.
  • Implement and test tracking across all performance ad platforms and analytics, ensuring we are always optimising towards the most commercial goal.
  • Update media forecasting and budgeting weekly/monthly, including scenario planning for campaigns.
  • Generate and analyse advanced daily/weekly/monthly reports and highlight insights alongside creating end of campaign presentations.
  • Be truly data driven and base all decisions on insights gleaned from campaign data rather than opinion.
  • Forge strong relationships with your clients by providing business-oriented insights that help them achieve their commercial goals.
  • Collaborate with Paid Media and SEO specialists to create integrated campaign plans.
  • Proactively communicating key information - at the correct level of detail - to all project stakeholders (internal and external).


Requirements

We’re looking for someone who takes ownership, so you’ll need to be smart, ambitious and a natural communicator with both clients and colleagues.


You will need at least 3 years’ experience running paid campaigns, ideally gained at a digital agency working on a number of client accounts plus:

  • Track record in running paid digital campaigns across multiple channels, whilst delivering against commercial goals, specifically across:
  • Paid search and display (essential)
  • Meta and LinkedIn (essential)
  • Programmatic (desirable)
  • TikTok, Snapchat, Spotify and other social platforms (desirable)
  • Well-versed in a fast-paced environment with the ability to comfortably manage a number of competing priorities under high pressure
  • Experience working for an agency, supporting multiple performance accounts and delivering against commercial goals
  • Ability to deliver high quality work, multi-task and project manage/manage deadlines, and delegate tasks with ease
  • Have meticulous attention to detail and be a perfectionist with a very analytical mind
  • Deep understanding of the latest developments in biddable media across paid search, paid social and programmatic
  • Up-to-date knowledge across media channels, tech and trends that makes you capable of interpreting clients’ needs into solution requirements with high quality impact.
  • Experience with ad development and UX, creating stand-out and seamless high converting journeys
  • A passion for optimising campaigns and working with creative and analytic teams to improve ad performance
  • In-depth understanding of the audience profiles and targeting options of different paid media channels
  • Knowledge of key marketing principles and able to talk business and marketing interchangeably
  • Confident, accurate and clear verbal and written communication skills

Benefits

  • The opportunity to work with and learn from a dynamic team of award-winning digital experts
  • A progressive leadership team that encourages and rewards new ideas and career development
  • Responsibility from day one and no limit to your progression
  • Fantastic modern office in the heart of the City
  • Regular company socials in London
  • Team-building and charity fundraising days
  • 25 days holiday + bank holidays

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