Category Manager
6 days ago
Key individual accountabilities:
• Develop and deploy category vision and strategy based on deep understanding of key growth’s drivers in categories, channels and clients, shopper’s understanding and insights, identifying additional source of growth
• Lead Joint category development process with major clients, develop relationship with retailers, helping them in providing category growth
• Lead creation and delivery of categories plans for channels and specified customers based on DPSM (distribution, pricing, shelving, merchandising) approach
• Develop and deploy Commercial Strategy based on Revenue management and strategic pricing, category expansion and channel’s portfolio optimization, etc. and agree top down annual budgets by category & customer in line with financial & brand objectives
• Developing RGM methodology to identify net realized revenue (NRR) and profitable growth opportunities across Ukraine and Centrale Europe region by each lever:
• 1. Pricing
• 2. Price Pack Architecture
• 3. Mix management (portfolio and channel / customer)
• 4. Gross to Net (trade spend and investment optimization)
• 5. Commercial Policy (trade terms)
• Support Commercial team in the use of the ROI calculator (tool update, resolve issues). Understanding of ROI concept.
• Support sales team in promo validation process (review promo proposals vs sell-out plan)
• Develop and deploy trade investment and promo strategy through implementation of Trade Marketing calendar based on categories guidelines and financial targets
• Partner with cross-function to deliver the category & commercial strategy
Requirements:
• Sales acumen and category deep process understanding
• Strong analytical skills
• Advanced Excel capabilities required such as:
• Advanced formulas
• Tables/formatting, conditional formatting
• Advanced charting (Sparkline, dynamic charts, combination charts, etc)
• Pivot tables and pivot reporting (grouping, slicers, calculations & summary by different metrics)
• Strong presentation skills
• Solid understanding of retail business
• Knowledge of Nielsen Data base
• English Upper-Intermediate
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