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Data Analyst – Reader Revenues

2 months ago

London UK, UK, United Kingdom The Independent Full time

About us

The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability, and to safeguard its values and journalism for the future.

The Independent has always thrived through innovation and change. It was the first British newspaper to add a Saturday magazine; the first to give photography the same prestige as a news copy; the first to challenge the Westminster lobby system of closed briefings; the first broadsheet to move to the more compact ‘tabloid’ format; the first to launch a concise quality compact paper; and the first – and only – major newspaper to pull off a successful transformation to fully digital publishing.

Through The Independent, Independent TV, eCommerce, indy100, subscriptions and other ‘reader revenues’, The Independent plans to continue the work of many decades, bringing much-needed independent journalism to over 100 million unique global visitors a month, make its voice ever louder and more insistent the world over.

We have an international editorial team with our main offices in London and New York.


Job Purpose

The Independent is constantly evolving as a data-informed, diversified media business. A Data Analyst is needed to support with the development and growth of The Independent’s Reader Revenues proposition and Anonymous-to-Known (A2K) strategy.


Currently this role is focused on reporting, insights, special projects, forecasting and business visualisation. The role covers how our users engage with our reader revenue proposition globally, for example daily, weekly and monthly analysis and insights provision for the US Supporter Strategy and Premium Subscriptions for UK & ROW. It also enables data-informed decision-making for our registration strategy, for example how to grow our registered user base in order to monetise data in a cookieless world, how much a registered user is worth to the business vs advertising or how best to optimise reader engagement through newsletter/commenting/Premium article access.


Output expectations include regular registration, subscription and app reports, editorial content analysis and insights into value adds such as the app, puzzles and events. Actionable insights to the wider team support customer acquisition, management of the base and retention analysis which includes LTV analysis. This role will support a variety of stakeholders across the business, primarily the Data, Marketing, Editorial and Product teams as well as Finance.


Diversity, Equity and Inclusion

  • We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone.
  • We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.

The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.


About you

Key responsibilities and accountabilities

  • Develop and maintain reports and analyses tracking all anonymous, registered and subscribed/supporter user activity.
  • A focus on engagement with the site and any value adds, such as app, puzzles, events, and specifically user engagement across different sections and subs sections and via different channels.
  • Provide insight and support the content planning and assessment process by providing premium editorial insight to strengthen our proposition offering for content that engages and converts new users and provides value for our existing ones across the registered, subscribed and contributor bases.
  • Utilise multiple data sources to build reports and dashboards for key stakeholders. Implement automated reporting through the BI platform where feasible.
  • Liaise with stakeholders to agree KPI metrics to be utilised within dashboards.
  • Responsibility for discrete projects, such as LTV, reader value, RPM and churn analyses.
  • Providing support and guidance to other analysts in the team.
  • Handle all data securely and responsibly, observing the Data Protection Act and Company Code of Conduct.


Essential skills and experience

  • Basic SQL Experience
  • Proficiency with Microsoft Excel and/or Google Sheets
  • Strong attention to detail
  • Excellent problem-solving skills
  • Excellent communication skills
  • Ability to work on multiple projects to tight deadlines


Desirable

  • Knowledge and application of analytics tools, Adobe and/or GA in particular
  • Experience with BI tools - Tableau, looker and/or DOMO
  • Experience working in a newsroom environment.
  • Any experience working in media and/or subscription-based or consumer centric businesses
  • Modelling and/or forecasting experience
  • Stakeholder management experience


Our values – you will deliver across all our values

Inclusive: We champion diversity in our teams and in our reporting. Working as a team, we put transparency and effective communication at the heart of everything we do.

Innovative: From the very beginning, The Independent has been breaking the mould. We take risks and are always looking to try new ideas in pursuit of excellence.

Independent: Nobody tells us what to think; we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.