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Senior Digital Analyst

2 months ago

UK, UK, United Kingdom TickX Full time

TickX is a transformative technology company, which supports producers in the theatre and events industry to sell directly to their customers. We work with huge names in the entertainment world, from London’s West End to New York and Las Vegas.


Founded in 2015, TickX started life as an aggregator for live events. We invested heavily in technology to refine the searching and booking process and became experts in developing high-converting customer experiences across multiple event types.


This led us to be approached by key industry players, working with them to develop cutting-edge B2B solutions.

In 2020 TickX evolved to become a pure-play SaaS company, taking all our learnings from events aggregation to create our flexible Booking and Marketing Layer. This comprises our innovative booking technology and unique marketing toolkit which give event producers the tools they need to power smart, digital marketing.


Since 2020 we have expanded exponentially gaining customers across the UK, USA & Canada, growing our product offering into new markets and evolving to meet the challenges of new industries. This means you'll be joining a growing team based across the UK, Brazil, USA and Canada.


TickX strives to be diverse and inclusive, a place where we can ALL be ourselves. Applicants for roles are always considered without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.



The Role

We are looking for a full time Senior Digital Analyst to join TickX at what is an exciting time in the growth of the business. The role is a first for the business and will sit within the newly formed Business Intelligence team. This role will provide support for the Product squads and wider business by surfacing insight from the vast amounts of data the business has, demonstrating a leadership mindset by proactively identifying opportunities in the data set. This insight is critical to making sure that we are tackling the right problems, with the right solutions, at the right time.


The role has several key areas of focus:

  • Supporting product teams through deep analysis of A/B tests, making data-led recommendations about how to iterate on experiments
  • Leading the business on opportunities within the data through finding high value customer segments and proactively highlighting where clients can gain more value from their data.
  • Supporting finance & commercial roles through creation & maintenance of reporting suite based in PowerBI. This also includes building custom pipelines from our PostgreSQLdb, and other 3rd party sources.
  • Supporting account management with ad hoc pieces of analysis investigating client health, partner performance and the impact of TickX on their financial performance.
  • Supporting & mentoring junior members of the BI team



Responsibilities & Skills

  • Proactive exploratory analysis
  • Expert in Conversion Rate Optimisation & identifying opportunities within ecommerce websites, justifying these through data
  • AB Experiment analysis and reporting
  • Understand and communicate how our B2B and B2B2C customers are using the digital products
  • Confident presenter & communicator, with strong experience in making recommendations to personas across all levels of businesses
  • Conduct ad-hoc insights to support clients and commercial team using data from multiple sources
  • Supporting commercial team, management and the dashboard team by investigating added value / return on investment for clients
  • Comfortable using a selection of analytical tools, including but not limited to PowerBI, Google Analytics & Amplitude, to help drive decision making, provide insight and highlight trends
  • Working knowledge of marketing attribution modelling
  • Strong experience with SQL, experience with R & Python programming languages is a plus
  • Experience working on medium to high traffic products
  • Understanding of web analytics clickstream data
  • Proven commercial experience in a similar role



Why TickX?

  • We collaborate to win and we’re curious problem-solvers
  • We have a fun and positive working environment
  • Ability to have an impact on a growing product. This means lots of opportunities and potential for career development.
  • After work and quarterly team socials
  • European team weekends away twice a year (last one was to Venice )
  • Remote first (our Manchester office is also available any working day)
  • Flexible working: Core hours are 10 - 4 but the time you do the other hours is up to you. We are flexible, with several team members who split their time for childcare reasons.
  • Holiday buy and sell scheme
  • Company pension scheme