Social Media Executive

1 day ago

Newcastle Upon Tyne UK, Tyne & Wear, United Kingdom The Great Run Company Full time

Social Media Executive

Love Sport? Love Marketing? We are the Great Run Company, and we are looking for a motivated and enthusiastic social media marketing professional to join our team based in a brand-new office on the banks of the River Tyne. Here is your opportunity to work in a great team on some of the world’s biggest sporting events.

About The Great Run Company

“We started the Great North Run in 1981 because we were runners – and if you’re a runner you want everybody to run.” – Brendan Foster, President & Founder.


The Great Run Company is the UK’s biggest mass participation sport business, home to the Great North Run, the world’s largest half marathon. Every year we inspire over 200,000 people to take part in events in cities all over the country accompanied by world class athletes.


We are also home to FilmNova, the TV production arm of the Great Run Company, producing programmes and events for clients including BBC Sport, Channel 4, UEFA, Olympic Broadcasting Services, IAAF, European Athletics and British Triathlon.


The Great Run Company welcomes everyone and anyone who is inspired to get active.


Our values

Teamwork, Excellence, Accountability and Ambition are lived and breathed by the team at Great run. We work hard as one team to ensure every event that we deliver is the best it can be, creating an amazing experience for our participants, partners, charities, and our employees.

What will we offer you?

  • You’ll receive a competitive salary with an annual holiday entitlement of 25 days plus bank holidays.
  • Workplace contributory pension scheme operated through salary sacrifice, enabling you to get ahead in planning and saving for your future.
  • Private Healthcare.
  • Employer funded life assurance scheme.
  • Employee Assistance Programme, providing advice, information, services and training to help and support you deal with events and issues in your work and personal life.
  • Salary Sacrifice Cycle to Work Scheme.
  • Volunteering policy, enabling you to support the causes most important to you.
  • Commitment to equality, diversity and inclusion.
  • Great Run Company event entry benefits and competitor event entries (up to £100 per person per year).
  • Open, modern, and friendly working environment with a strong culture.
  • Informal and relaxed dress code.
  • Twice a year company conference events and Christmas party, celebrating our successes and all fully company funded.



Job Title: Social Media Executive

Reporting to: Senior Marketing Manager

Department: Marketing

The Social Media Executive works in conjunction with the wider marketing team to implement the overarching social media marketing plan for each event, creating engaging content, driving interest & entries into events and looking at return on investment from all promotional campaigns. They will have a key focus on Social Media management, implementation, community engagement, producing engaging content and growth.

The Social Media Executive will take accountability for the key tasks identified below;

Key responsibilities:

· Work with Senior Marketing Manager to develop and implement the social media channel strategy, with the

primary focus on social media growth, engagement, community management and building a presence on new

social channels such as TikTok.

· Implementation lead for Great Run, Great Swim, Beyond Trails and 13 Valleys Instagram, Facebook, X/Twitter,

Strava, YouTube & Tik Tok channels – planning, copywriting, scheduling, and monitoring as required.

· Implementing social tactics to increase growth, jumping on reactive social trends, and being proactive with social

content to drive engagement.

· Creating engaging static and video content as per defined schedule, and generating ideas for new content with

marketing team.

· Owner of social media graphic design content – brief artwork into designer, supply and coordinate assets as per

the defined team schedule.

· Liaising and engaging with community running groups, influencers and celebrities and developing social

collaborations across social media platforms.

· Supporting and implementing key social media partnerships and collaborations with key stakeholders.

· Supporting with the event day marketing function on event weekends – ensuring the content captured & posted

across social channels amplifies the event to a wide audience.

· Support with the compilation of monthly, mid-year and end-of-year organic social media reports, with a focus on

growth and engagement performance analysis.

· Support with social trend and competitor analysis across industry, community and general social media

landscape.

· Maintaining the key dates and themes calendar, and liaising with wider marketing team to align social media

announcements and campaigns with all digital channels.

We are looking for:

Ideally you will have a degree in Marketing (or similar), at least 2 years’ experience in a social media marketing role, good attention to detail and creativity. The role will be focus on social media marketing, growth, engagement and community management and will support with planning, analysis, reporting and implementation across all social platforms.

We are looking for someone with experience of:

Working with a variety of social media channels, live posting, social video and graphic editing tools such as CapCut and Canva, social media scheduling tools, Google Analytics and social performance analytics, coordinating fast-turnaround activity and working closely with various departments and teams.

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