Senior Marketing Manager

1 week ago


London, UK, United Kingdom RedCat Digital Full time

Senior Marketing Manager

Digital, Marketing, PR of Creative Agency background (Not client side)

Permanent – London

£60-65k


We are looking for an experienced Senior Marketing Manager to join a Digital Agency in London. Two areas of the agency are forming to create a new agency so the Marketing Manager will be joining once the proposition and design strategy is complete. They will then take on the Marketing plan, helping implement the new brand launch, thought leadership content, launch events, paid activations and expanding their social channels.


In this role, you will drive the company's marketing strategy, lead its content creation efforts, and deliver effective marketing campaigns.


The successful candidate will have a proven track record of marketing leadership in a B2B environment but must be from an Agency background as you need to understand the agency landscape to succeed.


Key Responsibilities:

  • Manage the agency's marketing strategy and activations (including outbound), delivering effective campaigns focused on the UK and US markets.
  • Plan and manage thought leadership content to support growth objectives across markets (working with in-house writers and a PR agency).
  • Monitor and report on the effectiveness of marketing campaigns and actively seek to make improvements.
  • Liaise with external PR agencies


Requirements:

  • Extensive relevant experience in a similar Marketing Manager role within an Agency.
  • Proven track record of success in marketing management, with a focus on B2B marketing, generating MQL and supporting Sales/Business Development teams.
  • Strategic and creative thinker
  • A good understanding of Customer Experience & Digital Technology
  • Familiarity with marketing technology platforms such as Salesforce, Sitecore and Adobe is a plus
  • Bachelor’s degree in Marketing, Communications, or a related field is preferred


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