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Marketing Effectiveness Analyst

4 weeks ago

Milton Keynes, Buckinghamshire, United Kingdom BP Energy Full time

Entity:

Customers & Products


Job Family Group:

Marketing Group


Job Description:

Are you ready to take your career in marketing analysis to new heights? BP is seeking an individual who demonstrates strong work behaviors and drive to join our team as a Marketing Effectiveness Analyst. In this role, you will have the opportunity to work with a world-class marketing team, analyze the effectiveness of our campaigns, and make data-driven recommendations that will shape our marketing strategies.

Responsibilities:

  • Conduct comprehensive analysis of marketing campaigns to determine their effectiveness and identify areas for improvement

  • Collaborate closely with cross-functional teams to gather data and insights for analysis

  • Design and implement research studies to evaluate the impact of various marketing initiatives

  • Develop and maintain a suite of marketing performance metrics and dashboards

  • Present analysis findings and recommendations to important individuals, including senior management.

  • Stay informed about the latest developments and effective strategies in marketing analysis.

Requirements:

  • Bachelor's degree in Marketing, Business, Statistics, or a related field, or equivalent experience.

  • Proven experience in marketing analysis, preferably in a fast-paced corporate environment

  • Exceptional analytical skills with the ability to interpret complex data sets and draw actionable insights

  • Proficiency in data visualization tools and statistical analysis software

  • Excellent communication and presentation skills, with the ability to effectively explain complex analysis findings to both technical and non-technical individuals.

  • Motivated and goal-oriented, with a keen eye for detail and the ability to excel in a fast-paced work environment.

At BP, we foster a culture of inclusion and collaboration, where everyone's contributions are valued and respected. We believe in providing equal opportunities to all individuals, regardless of their background or experiences. As an equal opportunity employer, BP encourages applications from all qualified individuals.

We are committed to providing reasonable accommodations to applicants with disabilities throughout the recruitment process. If you require any accommodations, please let us know and we will work with you to meet your needs.

Don't miss this exceptional opportunity to join a globally recognized company and play a vital role in shaping our marketing strategies. If you are a marketing analysis expert with a passion for driving business success, we want to hear from you. Apply now and let's build a flawless marketing future together


Travel Requirement

Up to 10% travel should be expected with this role


Relocation Assistance:

This role is not eligible for relocation


Remote Type:

This position is a hybrid of office/remote working


Skills:

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans


Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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