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Digital Analyst

3 months ago

London UK, UK, United Kingdom Illuminate Digital PPC Full time

Job Overview/ Duties


This is an exciting opportunity to join a growing digital agency and play a lead role optimising performance marketing and digital analytics and deliver best in tagging plans and insights. You'll be looking after multiple projects utilising your expertise in in building GA4 and GTM, delivering complex digital data insights in simple terms to senior clients and stakeholders to optimse customer journey and website performance. This is a great opportunity to work for a business with well-being policies, flexible working and incredible social and fun working environment.

  • Work in depth with Google Tag Manager across agency ecommerce websites
  • Deploy Google Analytics 4 ensuring all events and relevant tracking
  • Deploy Google Ads, Bing UET tags, Facebook CAPI, Pinterest Pixels and Tik Tok pixels across agency ecommerce websites.
  • Identify issues and opportunities within ecommerce checkout processes to enhance ads performance overall
  • Analyse client's brand's website data and proposed the next steps and phases to accelerate ads performance using data informed decisions
  • Create self-serve reporting dashboards using tools such as GA4 and Lookerstudio
  • Supermetrics programming
  • Optimise tracking and tagging plans from GTM and optimise customer journeys
  • Marketing Mix Modelling & database work


Skills/ Experience

  • At least 3 years’ of working in a data role
  • Good proficiency with Google Tag Manager and GA4
  • Strong analytical experience and commercial acumen
  • Ability to interpret data and make data-driven recommendations
  • Proven ability to work with SQL/BigQuery, writing complex queries to extract data
  • Experienced Analyst with a background working with large data sets in digital/web/ecom/marketing/CRO/customer etc
  • Ability to build insightful visualisations and dashboards using tools such as Looker, Tableau, Power BI etc.
  • Knowledge of Google Ads API would be desirable
  • Ideally from an agency background

Some of the benefits you will receive


  • 25 days holiday plus bank holidays
  • Christmas Shutdown
  • Hybrid working model (2 days office, 3 days at home)
  • One week flexi working anywhere in the world each year
  • Discretionary company bonus scheme
  • Brand new laptop
  • Home working setup (desk, chair, screen)
  • Pension scheme
  • Close-knit and friendly team
  • Regular team drinks & meals