Performance Marketing Manager

We're looking for a Performance Marketing Manager to lead paid media across all three Loungers brands – Lounges, Cosy Club and Brightside. You'll take ownership of our paid strategy, daily optimisation and reporting, and build a best-in-class approach to acquisition and conversion across a 300-site estate. Loungers was founded in 2002 by three friends who wanted to create a neighbourhood café-bar that they would want to go to, the Group is now the only growing all-day operator of scale in the UK and has consistently outperformed the wider UK hospitality sector over the past three years.This is a hands-on role for someone who knows how to use smart targeting, great creative and solid funnel maths to drive growth. This is a hybrid role based in our Bristol HQ 4 days a week and 1 day working from home.Key ResponsibilitiesPaid Media Strategy & ExecutionLead paid activity across Meta, TikTok, Google (Search, YouTube, Display) and other key platforms.Build full-funnel campaigns using See–Think–Do principles.Develop geo-targeted and site-specific media plans at scale.Optimise daily across keywords, audiences, bids and creative.Manage paid amplification for influencer and creator content.Campaign Management, Planning & ExperimentationRun structured tests across creative, targeting, formats and landing journeys.Analyse competitor activity to identify opportunities and risks.Balance paid and organic traffic intelligently, ensuring we don't pay for demand already captured via SEO, CRM or local discovery.Build long-term planning cycles while developing short-term "flywheels" to stay agile and reactive.Use automation to scale localised, site-level campaigns efficiently.Social Analytics & Audience Insight (Sprout Social)Use Sprout Social to understand audience behaviour, content performance and engagement trends across all brands.Identify the themes, formats and posting rhythms that drive impact, and feed these insights into paid creative and targeting strategies.Monitor competitor activity in Sprout to strengthen our local and national positioning.Provide simple, regular summaries that guide content development, paid optimisation and campaign planning.Data, Reporting, Analytics & AttributionBuild and maintain performance dashboards (GA4, Looker Studio, platform APIs).Regularly interrogate data from Google Analytics, Search Console, Sprout Social, paid platforms and internal systems.Use funnel maths to forecast, budget and set clear performance expectations.Produce weekly and monthly reporting with direct, actionable insight.Work across teams to measure bookings, footfall, WiFi sign-ins and revenue contribution.Platform & Tech IntegrationWork with Airship on segmentation, suppression lists and audience sharing.Integrate media activity with ResDiary to improve conversion and cost-per-booking.Ensure paid supports – and doesn't cannibalise – organic discovery and CRM performance.Learn and leverage the wider MarTech stack (Zonal, OrderBee, Wireless Social, Toggle).Cross-Functional CollaborationPartner with brand, creative, community and CRM teams to deliver integrated campaigns.Brief and refine creative assets based on analytics and platform learnings.Support influencer and creator partnerships with paid amplification strategies.Collaborate with the Head of Digital on forecasting, budgeting and planning.What success looks likeClear uplift in ROI, CPA/CPB, bookings and footfall.Paid spend deployed intelligently, complementing organic channels.Automation in place to scale consistent, localised campaigns.Strong testing discipline and clear reporting cadences.Social analytics meaningfully shaping targeting, creative and brand strategy.A measurable improvement in digital acquisition across all three brands.What we're looking for?EssentialExperience running paid campaigns across Meta, TikTok and Google.Strong skills in analytics and data interrogation, especially Sprout Social, GA4 and Search Console.Ability to translate audience insight into creative and targeting decisions.Confident working with data daily and simplifying insights for stakeholders.Ability to build geo-targeted and site-specific strategies.Strong understanding of funnel maths, attribution and optimisation.Curious, commercial and comfortable working at pace.Nice to haveExperience in hospitality, retail or multi-site environments.Familiarity with Airship, ResDiary, Zonal or similar systems.Experience boosting creator content or running performance-led influencer activity.Understanding of SEO, CRM and local discovery.What's in it for you?25 days holiday (plus bank holidays)A culture that appreciates ideas and celebrates individualityFounder-led business - we might have 230 sites, but we still maintain an entrepreneurial spirit through everything we do50% off food at all Lounges, Cosy Clubs and BrightsidesUp to 10% bonusPension contribution24/7 mental health supportAmazing events including LoungeFest - our annual company festival - Christmas parties and moreWe want to work with nice people so if you want to work hard, have fun and be part of the Loungers ride, we'd love to have you.