Performance Marketing Specialist

6 days ago

Brighton, United Kingdom Hyve Managed Hosting Full time

Job Title: Performance Marketing SpecialistLocation: Brighton, UK (Full-time, office-based)Reporting to: Head of Digital MarketingAbout The Role: Are you a hands-on PPC specialist looking to deepen your expertise and see the direct impact of your work?We're looking for a Performance Marketing Specialist to join our fast-paced, collaborative team in central Brighton. This isn't a typical specialist role. You will be responsible for the day-to-day management and execution of our paid search campaigns, working directly alongside our Head of Digital, who has a deep background in PPC.This is a unique opportunity for someone with 1-2 years of experience to master the operational side of performance marketing, learn advanced strategy from a seasoned expert, and grow into a more senior role within a supportive in-house environment.What You'll Do: Core Responsibilities (Paid Search Operations):Day-to-Day Campaign Management: Manage the daily execution of our PPC campaigns across Google Ads and Bing Ads. This includes building new campaigns, structuring ad groups, conducting keyword research, and writing compelling ad copy.Performance Monitoring & Optimisation: Monitor daily performance, budget pacing, and core KPIs. You will be responsible for proactively making tactical adjustments to bidding strategies, targeting, and ad creative to meet our targets.Testing & Experimentation: Implement and analyse A/B tests on ads and landing pages to drive incremental performance gains and campaign efficiencies.Reporting & Analysis: Analyse campaign data and contribute key findings and insights for weekly and monthly performance reports, helping the team understand what's working and why.Cross-Channel Collaboration & Growth:Work with Data: Collaborate with our Data Analyst to ensure campaign tracking is accurate and to help connect paid media data with wider business analytics.Support SEO Strategy: Use your paid search insights to contribute ideas for keyword targeting and content opportunities to support the wider SEO strategy.What We're Looking For:Proven PPC Experience: 1+ years of hands-on experience managing Google Ads campaigns as a primary responsibility (agency experience is a strong plus).Data-Driven & Analytical: You have strong analytical skills with the ability to interpret campaign data and identify performance trends.Proactive & Detail-Oriented: You have a meticulous eye for detail and take initiative in managing the day-to-day operations of complex accounts.A Natural Collaborator: You have excellent communication skills and thrive in a supportive, office-based team environment where you can share knowledge and learn from others.Eager to Learn & Grow: You are motivated to develop your skills and grow from a tactical expert into a strategic marketer.Desirable: Experience with Paid Social campaigns (e.g., Meta, LinkedIn Ads); a degree in a relevant field.

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