Performance Marketing Specialist

1 week ago

Brighton, Brighton and Hove, United Kingdom Hyve Managed Hosting Full time £35,000 - £55,000 per year

Job Title:
Performance Marketing Specialist

Location:
Brighton, UK (Full-time, office-based)

Reporting to:
Head of Digital Marketing

About The Role:
Are you a hands-on PPC specialist looking to deepen your expertise and see the direct impact of your work?

We're looking for a Performance Marketing Specialist to join our fast-paced, collaborative team in central Brighton. This isn't a typical specialist role. You will be responsible for the day-to-day management and execution of our paid search campaigns, working directly alongside our Head of Digital, who has a deep background in PPC.

This is a unique opportunity for someone with 1-2 years of experience to master the operational side of performance marketing, learn advanced strategy from a seasoned expert, and grow into a more senior role within a supportive in-house environment.

What You'll Do:

Core Responsibilities (Paid Search Operations):

  • Day-to-Day Campaign Management:
    Manage the daily execution of our PPC campaigns across Google Ads and Bing Ads. This includes building new campaigns, structuring ad groups, conducting keyword research, and writing compelling ad copy.
  • Performance Monitoring & Optimisation:
    Monitor daily performance, budget pacing, and core KPIs. You will be responsible for proactively making tactical adjustments to bidding strategies, targeting, and ad creative to meet our targets.
  • Testing & Experimentation:
    Implement and analyse A/B tests on ads and landing pages to drive incremental performance gains and campaign efficiencies.
  • Reporting & Analysis:
    Analyse campaign data and contribute key findings and insights for weekly and monthly performance reports, helping the team understand what's working and why.

Cross-Channel Collaboration & Growth:

  • Work with Data:
    Collaborate with our Data Analyst to ensure campaign tracking is accurate and to help connect paid media data with wider business analytics.
  • Support SEO Strategy:
    Use your paid search insights to contribute ideas for keyword targeting and content opportunities to support the wider SEO strategy.

What We're Looking For:

  • Proven PPC Experience:
    1+ years of hands-on experience managing Google Ads campaigns as a primary responsibility (agency experience is a strong plus).
  • Data-Driven & Analytical:
    You have strong analytical skills with the ability to interpret campaign data and identify performance trends.
  • Proactive & Detail-Oriented:
    You have a meticulous eye for detail and take initiative in managing the day-to-day operations of complex accounts.
  • A Natural Collaborator:
    You have excellent communication skills and thrive in a supportive, office-based team environment where you can share knowledge and learn from others.
  • Eager to Learn & Grow:
    You are motivated to develop your skills and grow from a tactical expert into a strategic marketer.
  • Desirable:
    Experience with Paid Social campaigns (e.g., Meta, LinkedIn Ads); a degree in a relevant field.

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