Salesforce Marketing Cloud Specialist

1 week ago


England, United Kingdom TECHOHANA Full time

Role: Salesforce Marketing Cloud Specialist Length: 3-6 MonthsLocation: Fully RemoteTechOhana are supporting a key customer who is looking for a Salesforce Marketing Cloud Specialist to help drive highly targeted, multi-channel customer journeys and optimise campaign performance.You'll be the go-to person for building, testing and refining Marketing Cloud journeys with a strong focus on personalisation and mobile messaging.What you'll be doingDesign and execute A/B testsSet up structured A/B tests across email journeys (subject lines, content, CTAs, send times, etc.)Analyse performance and share clear, data-driven recommendations for optimisationImplement WhatsApp opt-in journeysBuild and refine WhatsApp opt-in flows within Salesforce Marketing CloudEnsure all data capture and consent handling is compliant and correctly storedCollaborate with stakeholders to define messaging strategy and use casesCreate custom price renewal offersBuild dynamic, personalised renewal journeys based on customer data (tenure, usage, segment, etc.)Configure email content and logic to generate tailored renewal pricing offersMonitor performance and iterate to improve conversion ratesBuild new customer induction emailsDesign and implement an onboarding / induction email journey for new customersEnsure messaging, branding and timing support a smooth, engaging first experienceWork with content and CRM teams to align messaging with wider lifecycle strategy



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