Digital Marketing Consultant

Job DescriptionJoin Kainos and Shape the FutureAt Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.Ready to make your mark? Join us and be part of something bigger.Main purpose of the role & responsibilities in the business:Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.We’ll do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we’ll build sustainable and predictable sales pipelines for our market-leading services and offerings.The Digital Marketing Consultant will design and execute digital strategies, specialising in promoting and optimising content across SEO, social media, email, and paid advertising. The role will focus on increasing awareness of the work we do, building brand visibility, and driving revenue growth within the sector. You will also set up, monitor, and optimise digital campaigns, track performance metrics, and provide detailed analytics and reporting on campaign effectiveness - including account engagement and marketing-influenced revenue - to inform continuous improvement and strategic decision-making.Key ResponsibilitiesCoordinate and oversee integrated digital campaigns to drive awareness, contact generation and pipeline growth.Manage SEO and PPC activity, ensuring ROI and clear performance accountability.Lead execution across digital channels including email, lead nurture, paid social, and web.Drive digital best practice through ongoing testing, experimentation, and optimisation.Manage and optimise Marketo and marketing automation workflows to support campaign delivery.Lead on marketing attribution strategy, developing and maintaining dashboards and reports in Marketo, Microsoft Dynamics, and Power BI to track MQLs, campaign performance, and ROI.Plan and manage paid media campaigns (Google Ads, LinkedIn Ads), ensuring effective targeting and measurable outcomes.Collaborate with Sales to align marketing activity with pipeline goals and provide visibility into customer engagement.Test and refine landing pages, user journeys, and conversion funnels to maximise performance.Maintain and optimise website content to ensure it is accurate, up to date, searchable, and aligned with SEO best practices.Minimum (essential) RequirementsProven experience in developing and executing digital marketing strategies in a B2B environment.Strong knowledge of core digital channels, including SEO, paid media, social, email, and content marketing.Experience with marketing automation and CRM platforms (e.g. Marketo, Microsoft Dynamics).Strong analytical skills with the ability to interpret data, build reports, and demonstrate ROI.Understanding of attribution models and marketing performance measurement.Excellent written and verbal communication skills, with the ability to create compelling B2B content.Ability to collaborate effectively with Sales and other stakeholders to drive pipeline impact.Proactive, organised, and able to manage multiple campaigns and deadlines.DesirableDeep understanding of long, complex B2B sales cycles and how marketing can influence multiple touchpoints.Experience with multi-channel attribution, marketing automation, and data-driven campaign optimisation.Familiarity with B2B digital marketing best practices, including content strategy, paid media, SEO, and lead nurturing.Who You AreYou are driven by Kainos' values: determination, honesty, respect, creativity, and cooperation. As a Digital Marketing Consultant, you will apply these values daily, fostering a collaborative team culture that is focused on delivering outstanding results. Your commitment to building relationships, both within Kainos and with external partners, will be key to your success.About UsAt Kainos we use technology to solve real problems for our customers, overcome big challenges for businesses, and make people’s lives easier.We build strong relationships with our customers and go beyond to change the way they work today and the impact they have tomorrow.Our two specialist practices, Digital Services and Workday, work globally for clients across healthcare, commercial and the public sector to make the world a little bit better, day by day.For more information, see kainos.comEmbracing our differencesAt Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive.   We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are.   We also believe every candidate deserves a level playing field.Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out.We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.