Digital Marketing Consultant

2 weeks ago

Birmingham, United Kingdom Kainos Full time

About Kainos Kainos is a technology‑driven consultancy that solves real problems for businesses, from digital services to Workday solutions. We build strong relationships with our customers to change the way they work today and create lasting impact tomorrow. Key Responsibilities Coordinate integrated digital campaigns to drive brand awareness, contact generation and pipeline growth. Manage SEO and PPC activity, ensuring ROI and clear performance accountability. Lead execution across digital channels including email, lead nurture, paid social and web. Drive digital best practice through ongoing testing, experimentation and optimisation. Manage and optimise Marketo and marketing automation workflows to support campaign delivery. Develop and maintain marketing attribution dashboards and reports in Marketo, Microsoft Dynamics and Power BI to track MQLs, campaign performance and ROI. Plan and manage paid media campaigns (Google Ads, LinkedIn Ads), ensuring effective targeting and measurable outcomes. Collaborate with Sales to align marketing activity with pipeline goals and provide visibility into customer engagement. Test and refine landing pages, user journeys and conversion funnels to maximise performance. Maintain and optimise website content to keep it accurate, up to date, searchable and aligned with SEO best practices. Minimum Requirements Proven experience in developing and executing digital marketing strategies in a B2B environment. Strong knowledge of core digital channels, including SEO, paid media, social, email and content marketing. Experience with marketing automation and CRM platforms (e.g. Marketo, Microsoft Dynamics). Strong analytical skills with the ability to interpret data, build reports and demonstrate ROI. Understanding of attribution models and marketing performance measurement. Excellent written and verbal communication skills, with the ability to create compelling B2B content. Ability to collaborate effectively with Sales and other stakeholders to drive pipeline impact. Proactive, organised and able to manage multiple campaigns and deadlines. Desirable Deep understanding of long, complex B2B sales cycles and how marketing can influence multiple touchpoints. Experience with multi‑channel attribution, marketing automation and data‑driven campaign optimisation. Familiarity with B2B digital marketing best practices, including content strategy, paid media, SEO and lead nurturing. Who You Are You are driven by Kainos' values: determination, honesty, respect, creativity and cooperation. As a Digital Marketing Consultant, you will apply these values daily, fostering a collaborative team culture that is focused on delivering outstanding results. Your commitment to building relationships, both within Kainos and with external partners, will be key to your success. Embracing Our Differences At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field. Seniority Level Entry level Employment Type Full‑time Job Function Marketing and Sales Industries Information Services #J-18808-Ljbffr

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